In an era where beauty standards are constantly evolving, makeup artist Isamaya Ffrench introduces a novel concept that promises to redefine facial enhancement. Through her innovative 5 Point Lift product, she offers a unique approach to illuminating and sculpting the face without the need for medical intervention. This new method focuses on five key areas of the face, providing dimension and highlighting features such as cheekbones and the nose bridge. Accompanied by other daily essentials like Sculpting Sticks and Color Correcting Serum, Ffrench's creations cater to diverse skin tones and offer a quick yet effective way to achieve a polished look. Her products not only enhance natural beauty but also incorporate advanced ingredients for optimal skin care.
The idea behind the 5 Point Lift stems from the desire to provide individuals with an alternative to cosmetic procedures. According to Ffrench, this technique involves strategically applying product to specific points on the face to create a more defined appearance. By using reflective properties, these products add luminosity and contour, giving users a refreshed and revitalized look. Moreover, they come in stylish packaging that adds a touch of elegance to one's beauty routine. Ffrench emphasizes the versatility of her offerings, ensuring they can be used by people with various Fitzpatrick skin types. For instance, the Sculpting Sticks have been extensively tested and refined over time, making them suitable for backstage use and everyday application alike.
Another standout item is the Color Correcting Serum, which has undergone rigorous testing to ensure compatibility across different skin tones. Its ability to blend seamlessly makes it an ideal choice for those seeking subtle yet impactful results. In addition to these core products, Ffrench includes lip balms in her collection. These balms boast a sheer metallic finish that surprises users with their lightness and effectiveness. Ingredients such as vitamin E contribute to moisturizing effects, while others like Liplacq's InstantPlump (derived from red pepper and ginger oil) promote lip volume. Similarly, Skin Enhancing Duo features a Vegan Lanolin-like film former for moisture retention, and Face Glaze contains brown algae to deliver a glassy post-treatment glow.
Ffrench's philosophy centers around offering practical solutions for busy individuals who still wish to maintain their personal style. Recognizing the constraints of modern lifestyles, she designed her Core Collection to meet both consumer demands and her own preferences. With limited time available each morning, Ffrench aims to provide products that deliver desirable outcomes efficiently. Available online through Isamaya.com starting February 3rd and Selfridges.com from February 25th, this collection represents a significant step forward in accessible luxury cosmetics.