A groundbreaking initiative is set to redefine the entertainment sector in Mumbai, as Prime Focus Group collaborates with the Maharashtra government on a massive INR30 billion project. This venture aims to establish a state-of-the-art entertainment ecosystem that will not only boost employment but also solidify Mumbai's status as a global film production hub. Spearheaded by Namit Malhotra, founder of Prime Focus Group, and supported by Maharashtra Chief Minister Devendra Fadnavis, the multi-year endeavor includes advanced studios, live venues, theme parks, and lifestyle amenities.

Prime Focus Group has long been a leader in media services since its inception in 1997. With subsidiaries like DNEG, an eight-time Academy Award winner for visual effects, AI firm Brahma, and content producer Prime Focus Studios, the conglomerate brings together cutting-edge technology and creativity. The proposed development leverages these strengths, aiming to honor India’s cinematic legacy while integrating modern advancements.

The city of Mumbai, renowned as the heart of Bollywood, stands poised to benefit immensely from this transformational project. According to Malhotra, the initiative aligns with his vision of celebrating over a century of Indian cinema through innovation. Facilities such as Hollywood-standard soundstages and post-production hubs already exist within the group’s existing infrastructure in Mumbai, enhancing their capacity to deliver world-class productions.

Chief Minister Fadnavis expressed enthusiasm about the collaboration, highlighting how it contributes to Maharashtra’s broader goals of economic progress. He emphasized the potential of creating a top-tier destination for both filmmaking and tourism, reinforcing Mumbai’s reputation as a center of excellence.

Beyond domestic impact, Malhotra envisions this project as a bridge connecting India with the global stage. By showcasing local talent and technological capabilities, the endeavor seeks to attract international attention and foster cultural exchange.

This ambitious plan reflects the synergy between Prime Focus Group’s extensive global network and the vibrant creative environment of Mumbai. As construction progresses, the region anticipates significant growth in skilled job opportunities and enhanced infrastructure, positioning itself at the forefront of the global entertainment industry.