A major step forward in the world of online retail has been taken by The Very Group with the launch of their new Beauty Inspiration Hub. This digital platform, powered by Skyscape—a cloud-based system—seeks to replicate the engaging in-store shopping experience through dynamic content like blogs, expert advice, and trend showcases. By integrating this hub into their existing digital framework, Very aims to educate their predominantly fashion-focused clientele about the extensive beauty offerings available. This initiative follows a previous enhancement, the Beauty Studio, which redefined customer navigation by allowing searches based on trends, ingredients, and brands.

The introduction of the Beauty Inspiration Hub is part of a broader technological overhaul undertaken by The Very Group. Sam Wright, the chief commercial and strategy officer, expressed hopes that this move would enlighten customers regarding the diverse beauty options offered at competitive prices. Over the past two years, Very has strategically expanded its beauty category, leading to a notable 6.3% growth year-on-year in the first half of FY25. Customer recognition of Very’s beauty range has also risen significantly, increasing almost a fifth in the last quarter compared to the previous year.

This innovative hub leverages reusable and accessible components from The Very Group’s Fuse design system, ensuring a responsive user experience. Updates and content delivery are facilitated via Amplience, a cutting-edge content management system. The integration of the beauty category within the Haus of Flamingo fashion platform further underscores the group’s commitment to unifying teams and enhancing cross-category appeal.

By combining these elements, Very not only enriches the digital shopping journey but also fosters greater customer engagement and awareness. As they continue to evolve, the brand remains focused on delivering an inclusive and interactive online environment for all shoppers.

The launch of the Beauty Inspiration Hub signifies a pivotal moment in Very’s strategy to bridge the gap between fashion and beauty sectors. Through enhanced digital tools and content, they aim to redefine how customers perceive and interact with their beauty products. With continued advancements in technology and a clear focus on customer needs, Very positions itself as a leader in the ever-evolving landscape of online retail.