In a striking departure from traditional fashion norms, Marc Jacobs unveiled an innovative approach to beauty and style during his spring/summer 2025 show. The designer showcased a collection that redefined the concept of dimension and form through the use of decorative beauty stickers. These unique embellishments, applied strategically on models' faces, transformed each look into an artistic statement. Meanwhile, hairstyles evoked historical romance with intricate curls piled high atop heads, creating a visually captivating experience. This avant-garde presentation not only challenged conventional fashion boundaries but also offered a fresh perspective on how beauty can be both celebrated and reimagined.

The event marked a significant shift in fashion presentation, as Jacobs broke away from the standard Fashion Week schedule to offer a see-it-buy-it format. backstage, Dame Pat McGrath, renowned makeup artist, introduced a playful yet sophisticated concept centered around two-dimensional shapes. These shapes, crafted from velvet patches in various hues, were carefully placed on models' faces, turning each individual into a canvas for abstract artistry. McGrath explained that this approach was meant to explore new dimensions of beauty, transforming simple spots into meaningful symbols.

To complement the avant-garde makeup, hairstylist Duffy brought a historical flair to the runway. Using an ultra-slim curling iron, he created tight, disrupted curls that defied the perfection of traditional ringlets. Each model's hair was then styled into elaborate updos reminiscent of the 1800s, adding a touch of romanticism and timelessness. The overall effect was a harmonious blend of modern innovation and classic elegance, where imperfection became a hallmark of beauty.

This unique fashion moment transcended the typical runway experience. By merging artistic expression with wearable art, Jacobs presented a collection that invited viewers to reimagine beauty standards. The strategic use of beauty stickers and historically inspired hairstyles highlighted the interplay between tradition and innovation, offering a fresh take on what it means to be beautiful in today's world. Through this bold presentation, Jacobs not only set new trends but also sparked a conversation about the evolving nature of beauty in fashion.