After a fifteen-year journey marked by innovation and customer-driven development, RoastLog is set to unveil its latest software iteration at the Specialty Coffee Expo. Founded by lifelong friends Brian Zambrano and Linsey Fan, this Bay Area-based company has consistently prioritized enhancing its core product over aggressive marketing strategies. The new version of RoastLogger, which marks a significant evolution in functionality and compatibility, aims to meet the evolving needs of the specialty coffee industry. With features including cross-platform accessibility, robust hardware integration, and an equitable pricing model, RoastLog positions itself as a vital tool for roasters across the globe.
At its foundation, RoastLogger specializes in providing tools for logging roast profiles and managing operations within coffee roasting businesses. This software not only aids in tracking inventory but also supports cupping notes and sample management, making it indispensable for multi-location enterprises. The introduction of Version 5 heralds a technological leap, offering users both web access and dedicated applications tailored for Mac and Windows systems. Furthermore, its compatibility extends to various hardware devices, including Phidgets and direct connections to commercial roasters like Loring and Sivetz.
One standout feature of RoastLog's business model is its flat-rate pricing tiers, distinguishing it from competitors who often charge based on usage volume. According to Zambrano, many roasters face the dilemma of either paying escalating fees or opting for free solutions that lack essential functionalities. RoastLog addresses this gap by providing a balanced option suitable for most roasters' needs.
The development of Version 5 began early in 2024, driven by feedback from a loyal client base spanning continents. Beta testing commenced later that year, involving numerous clients whose insights have been instrumental in refining the platform. Both Zambrano and Fan express deep gratitude towards these beta testers, emphasizing their commitment to a customer-centric approach.
As RoastLog prepares to showcase its advancements at the upcoming Specialty Coffee Expo, the team remains focused on future innovations. Linsey Fan highlights the importance of maintaining simplicity and usability amidst rapid technological changes, particularly with the advent of AI. By continuously engaging with customers and selectively incorporating their suggestions, RoastLog ensures its software remains relevant and effective in the dynamic world of specialty coffee.
This reintroduction at the Expo symbolizes more than just a product update; it represents RoastLog's strategic pivot towards greater visibility and engagement within the industry. Through thoughtful design and unwavering dedication to customer satisfaction, RoastLog continues to empower coffee roasters worldwide with cutting-edge technology.