Samsung has been on a quest to make Bixby a significant player in the tech world for nearly eight years. Despite numerous efforts, it has achieved little success compared to Alexa and Siri, often being regarded as a bit of a joke. However, that hasn't deterred Samsung from aiming to promote its assistant to the top league with the help of AI. Unveiling Samsung's Bixby's AI Transformation
Section 1: Bixby's Eight-Year Struggle
Samsung has been investing significant time and resources in Bixby for almost a decade. It has continuously tried to enhance its capabilities but has faced numerous challenges along the way. While Alexa and Siri have become household names, Bixby has struggled to gain similar recognition. This has led to it being seen as more of a novelty rather than a reliable assistant.
Despite Samsung's best efforts, Bixby has not been able to make a significant impact in the market. It has often been overshadowed by its competitors and has struggled to gain the trust and loyalty of users. However, Samsung is not giving up and is constantly working on improving Bixby.
Section 2: The Rumored AI Upgrade
There have been long-standing rumors that Samsung is preparing a substantial AI upgrade for Bixby. According to a recent report from ET News, the first AI upgrades could arrive alongside the Samsung Galaxy S25 early next year. This upgrade is expected to bring Bixby on par with ChatGPT and Google Gemini, rather than just competing with Alexa or Google Assistant.
The report also claims that Samsung has prepared Large Language Model (LLM) support for Bixby. This support has already been released in China on the Galaxy Tab S10 without much fanfare. Additionally, the upgrade was originally intended for the Galaxy Z Fold 6 and Z Flip 6, but scheduling issues forced a delay. The LLM will be powered by the Samsung Gauss model alongside Google Gemini, and the Chinese model uses Gauss with a Chinese LLM, which could lead to different user experiences.
Section 3: The Impact of LLM Support
Adding LLM support to Bixby is expected to make it more powerful. It will enable the assistant to become more conversational and offer better answers. Other features that may be included are image generation, which has become a staple in chatbots and other AI software. This could give Bixby a competitive edge and make it more appealing to users.
The fact that the LLM will reportedly take advantage of Google Gemini gives us an idea of what to expect from the upgraded Bixby. It could potentially offer more accurate and detailed responses, making it a more useful tool for users. However, whether this will actually make people care about Bixby is another question.
Section 4: The Galaxy S25 and One UI 7
Leaker Ice Universe believes that the new Bixby will be the "biggest selling point" for the Galaxy S25. Once the Galaxy S25's launch event takes place on January 23, we will get our first official look at the Galaxy S25 and the final version of One UI 7, Samsung's take on Android 15. This will be an important event for Samsung as it will determine the future of Bixby and the Galaxy S series.
Samsung needs to make a strong impression with the Galaxy S25 to regain the trust and interest of users. The success of the new Bixby will play a crucial role in this. If it can deliver on its promises and offer a truly enhanced user experience, it could help Samsung regain its footing in the competitive AI market.
Get instant access to breaking news, the hottest reviews, great deals and helpful tips.More from Tom’s Guide