As the electronics industry eagerly anticipates Samsung’s upcoming Galaxy Unpacked event on January 22, the South Korean tech giant has introduced a series of attractive discounts and trade-in offers. The company is preparing to launch its new Galaxy S25 lineup while simultaneously enhancing the value proposition for existing devices. Notably, the current flagship model, the Galaxy S24 Ultra, has seen a significant price reduction of AU$300. Additionally, customers can now enjoy half-price Samsung Care+ protection for one year. Moreover, Samsung is offering bonus trade-in incentives for other premium devices like the Galaxy Z Fold 6 and the Galaxy Watch Ultra.

Prominent Discounts and Trade-In Incentives Highlighted Before the Launch

In the lead-up to the highly anticipated event in late January, Samsung has unveiled several promotions designed to boost consumer interest. One of the most notable changes is the AU$300 discount on the Galaxy S24 Ultra, making it available from AU$1,899 for the 256GB version. This reduction not only makes the device more accessible but also comes with an offer for half-price Samsung Care+, priced at AU$74.50 for a one-year plan.

For those interested in foldable technology, Samsung has introduced a special deal for the Galaxy Z Fold 6. Customers trading in their old devices will receive an additional AU$350 in bonus trade-in value when purchasing the exclusive Crafted Black or White models online. Unlike the S24 Ultra, which will soon be succeeded by the S25 series, the Z Fold 6 will remain the latest model in its category until later this year.

Additionally, Samsung has extended a time-limited offer for the Galaxy Watch Ultra. Until March 4, 2025, buyers can enjoy AU$100 in bonus trade-in value when purchasing this high-end smartwatch, which is typically priced at AU$1,299. Given its premium cost, any discount is welcome, and consumers are encouraged to explore these deals to potentially find even better prices.

From a journalist's perspective, these pre-launch offers demonstrate Samsung's strategic approach to maintaining market competitiveness. By providing substantial discounts and trade-in incentives, the company aims to clear out older models and create anticipation for the new releases. For consumers, this presents a golden opportunity to upgrade their devices at a lower cost. Overall, Samsung's proactive pricing strategy underscores its commitment to customer satisfaction and innovation in the rapidly evolving tech landscape.