Television
Square Enix Teams Up with TBS Games to Develop a New Original IP
2025-05-14

In an unexpected turn of events, Square Enix has announced the cessation of its Kingdom Hearts mobile game project. Just as fans were digesting this news, the company unveiled a fresh collaboration with TBS Television. This partnership signifies a bold step towards creating a new intellectual property (IP), marking a shift from their usual remakes and sequels like Final Fantasy 7 Rebirth. While details remain scarce, the venture promises a game aimed at both Japanese and international markets, signaling Square Enix's ambition to expand its horizons beyond established franchises.

On May 14th, Square Enix made headlines by confirming the discontinuation of the Kingdom Hearts mobile game. However, the same day brought another revelation: a collaboration between Square Enix and TBS Television's gaming division. Known for iconic IPs such as Final Fantasy and Kingdom Hearts, Square Enix has primarily focused on reviving older series in recent years. Yet, this new alliance hints at a strategic pivot towards original content development. The Tokyo Broadcasting System’s gaming arm, TBS Games, joins forces with Square Enix to craft an entirely new video game concept.

This innovative project aims to transcend traditional boundaries by integrating an original IP into the gaming landscape. Although specifics are still under wraps, it is clear that the game will not be tied to existing franchises like Kingdom Hearts or Final Fantasy. Instead, it represents a daring attempt to establish a new benchmark in the gaming industry. By targeting both domestic and global audiences, Square Enix underscores its commitment to reaching broader demographics and enhancing its brand presence worldwide.

Simultaneously, the timing of this announcement coinciding with the cancellation of Kingdom Hearts: Missing Link raises questions about Square Enix's future direction. It suggests a reevaluation of resources and priorities, possibly hinting at plans for multimedia integration involving television partnerships. As enthusiasts eagerly await further revelations, this collaborative endeavor stands as a testament to Square Enix's evolving strategy in the competitive gaming market.

The joint venture between Square Enix and TBS Games opens up exciting possibilities for fans eager to experience something fresh and groundbreaking. With a focus on creating an original IP, this project could redefine how we perceive Square Enix's contributions to the gaming world. As more information unfolds, it remains to be seen whether this new creation will resonate with players globally, potentially becoming the next big franchise in the industry.

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