Entertainment
Streaming Dominance: A New Era in Television Ratings
2025-05-07

In an era where streaming platforms have taken center stage, the television landscape has undergone a significant transformation. Netflix's "Squid Game" leads as the most-watched series of the 2024-25 season, showcasing the immense popularity of streaming content. However, traditional broadcast networks are not fading away; they continue to draw substantial audiences through their programming. Nielsen's multiplatform ratings reveal that several broadcast shows still manage to capture large viewership figures when measured over a five-week period and across all platforms.

Among the top-performing broadcast shows, CBS stands out prominently with its show "Tracker," which ranks fourth overall with an impressive 17.6 million viewers. This success is complemented by other strong performers like "Matlock" from CBS and "High Potential" from ABC, both averaging around 16.1 million viewers. These figures demonstrate that while streaming services dominate the headlines, traditional networks remain competitive by leveraging both linear broadcasts and streaming options. Additionally, the inclusion of streaming data significantly boosts network viewership numbers, with ABC seeing a notable 61% increase and CBS improving by 59%.

The rise of streaming platforms represents more than just a shift in how people consume media; it symbolizes an evolution in storytelling and accessibility. As audiences increasingly turn to digital platforms for entertainment, content creators are encouraged to innovate and diversify their offerings. This trend highlights the importance of adaptability in the ever-changing world of media. By embracing new technologies and expanding distribution channels, both streaming giants and traditional broadcasters can thrive in this dynamic environment, ultimately benefiting viewers who enjoy a wider array of high-quality programming choices.

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