In a significant shift in media consumption, streaming platforms are proving to be a game-changer for major live events. By leveraging widely-used services like Hulu, these platforms have attracted larger audiences than ever before. This trend was particularly evident during this year's Oscars, where the event saw its highest viewership in five years, thanks to the availability of the stream on Hulu.

The success of streaming big-ticket events is not limited to just the Oscars. Other major events such as the Super Bowl and the Olympics have also seen substantial boosts in viewership when made available on popular streaming platforms. For instance, Fox’s decision to stream the Super Bowl on Tubi resulted in an unprecedented 13.6 million viewers tuning in via the platform. Similarly, Comcast reported that nearly 13.5% of its summer Olympics audience came from streaming services, primarily through Peacock. These numbers underscore the growing preference for streaming among today's audiences.

This shift towards streaming represents more than just a change in technology; it signifies a strategic move by content providers to meet viewers where they are. The convenience and accessibility offered by well-established streaming platforms have allowed broadcasters to tap into a broader and more engaged audience. In an era where traditional TV viewership has been steadily declining, this approach offers a promising solution for maintaining and even increasing audience engagement. Embracing this trend not only enhances viewers' experience but also paves the way for a more inclusive and dynamic future in media entertainment.