What started as a simple hobby for Mickey and Vicky Popat blossomed into a thriving business. The couple, who initially enjoyed gardening in their backyard, transformed their passion for fruit trees into PlantOGram, an American-made fruit tree gifting company. Leveraging their savings and determination, they began by selling fruit trees door-to-door in Florida before expanding online. Their commitment to producing all products domestically earned them recognition on Oprah’s "Favorite Things" list.
Their venture reflects the spirit of entrepreneurship, catering not only to seasoned gardeners but also to newcomers eager to grow their own food. The Popats emphasize that the joy of nurturing a plant outweighs any challenges faced in the process, making it a rewarding experience for everyone involved.
From Hobbyists to Entrepreneurs: The Journey Begins
Mickey and Vicky Popat's love for gardening led them down an unexpected path. Initially, their interest in cultivating fruit trees was purely personal, rooted in the satisfaction of growing and consuming their produce. However, when they began sharing their harvest with friends and family, they realized the potential for turning this passion into a business opportunity. This realization prompted them to leave their careers in finance and education to pursue PlantOGram full-time.
With grit and determination, the couple launched PlantOGram in 2007 using their savings. They invested in a modest vehicle and embarked on a journey across Florida, knocking on doors to sell their fruit trees. Despite financial constraints, such as budgeting just five dollars for lunch, their perseverance exemplified the essence of the American dream. Through hard work and dedication, they overcame initial challenges, gradually building a customer base that appreciated their unique offerings.
Cultivating Growth: Expanding Beyond Borders
Today, PlantOGram operates out of Orlando and offers more than 200 varieties of fruiting trees online. Their product range includes exotic options like lychee and mango trees, alongside familiar choices like avocado and nut trees. This diverse selection caters to both experienced gardeners and beginners alike, reflecting the Popats' commitment to accessibility and quality. Their inclusion in Oprah’s annual “Favorite Things” list underscores their success in creating a distinctive brand.
All aspects of PlantOGram's operations are proudly American-made, from the plants themselves to their packaging. The Popats attribute part of their growth to the increasing number of first-time gardeners seeking to understand the origins of their food. They recommend starting with a favorite fruit to ensure enthusiasm and care. Additionally, olive trees, symbolizing friendship, stand out as ideal gifts due to their low maintenance requirements. For Mickey and Vicky, running a business together has strengthened their partnership, driven by a shared vision and mutual respect for each other's roles within the company.