Runway Revelations: Avant-Garde Beauty Trends Dominate London Fashion Week

London Fashion Week kicked off with a whimsical and captivating beauty showcase, as designers and makeup artists pushed the boundaries of traditional makeup artistry. From doll-like lashes to shimmering nail art, the runways were a canvas for creative expression, offering a glimpse into the future of fashion and beauty.

Unleashing the Imagination: Runway Beauty Trends that Defy Conventions

Doll-Like Lashes and Ethereal Eyeshadows

Harris Reed's show opened London Fashion Week with a mesmerizing beauty look that channeled a doll-like aesthetic. Lashes were carefully pinched and separated with tweezers and a wooden spork, creating a spiky, avant-garde effect. Individual lash extensions were added to elongate the appearance, while the eyeshadow palette featured an ethereal blue hue and a shimmering golden bronze, both from Charlotte Tilbury's upcoming collection. This whimsical and imaginative approach to makeup artistry set the tone for the week, showcasing the designers' ability to transform the face into a canvas for artistic expression.

Cartoonish Glamour at Mains

The Mains spring/summer 2025 show transported the audience back to their childhood, with models resembling anime characters. Makeup artist Chiao Li Hsu amplified the eyes with spiky, dramatic lashes, creating a cartoonish yet captivating look. The preppy aesthetic was given a twist, with vampy lips achieved using Bobbi Brown pencils and plumping gloss. Nostalgic crimped hair, courtesy of stylist Ali Pirzadeh, further enhanced the Noughties-inspired vibe, mirroring the fur motif throughout the collection. This bold and insubordinate style is easy to recreate using products like Doll Beauty's Chloe Elizabeth Faux Lashes, Bobbi Brown's lip liner, and a trusty crimping iron.

Subtle Shine at Roksanda

At Roksanda, the focus was on creating a simple yet sophisticated nail look. Manicurist Georgia Rae applied a micro French tip using Bio Sculpture polish, with a slight shimmer that added a touch of elegance. The dark navy hue was influenced by the collection's subtle, dark elements, while the slight shimmer brought a touch of light to the overall aesthetic. For models with deeper skin tones, a deep burgundy shade was equally divine, showcasing the versatility of the look.

Tasseled Talons at Simone Rocha

Simone Rocha's show took the concept of shimmer to new heights, with tasseled talons stealing the spotlight. Session manicurist Ama Quashie adorned the models' fingertips with beaded tassels, creating the ultimate nail jewels. This innovative approach to nail art transformed the runway into a dazzling display of creativity, blurring the lines between fashion and beauty.These avant-garde beauty trends showcased at London Fashion Week demonstrate the industry's willingness to embrace the unconventional and push the boundaries of traditional makeup and nail art. From doll-like lashes to shimmering nail accessories, these looks offer a glimpse into the future of fashion and beauty, inspiring both industry professionals and fashion enthusiasts alike to explore their own creative expression.