Yesterday evening, an exclusive series of dialogues featuring influential figures in fashion and creativity commenced at the newly opened four-story immersive experience, Vogue: Inventing The Runway, in London. This event offers visitors a journey through the evolution of the catwalk, from its origins to its future. The inaugural discussion featured renowned designer Simone Rocha, who has gained significant acclaim since launching her brand over a decade ago, engaging in a conversation with British Vogue’s fashion features director, Julia Hobbs. The dialogue delved into key moments that have shaped Rocha's distinctive design philosophy.
The evening began with reflections on one of the most iconic moments in fashion history—the Alexander McQueen spring/summer 1999 show—before transitioning to an exploration of five pivotal collections by Rocha. Each collection revealed unique aspects of her creative journey, offering attendees rare insights into the intricate processes behind her work. One highlight was the autumn/winter 2013 collection, which Rocha identified as a turning point in establishing her signature style, characterized by striking textural contrasts.
Rocha also shared how personal experiences, such as the birth of her first child, deeply influenced her autumn/winter 2016 collection. She emphasized the importance of location scouting, often selecting venues months in advance, allowing her to design with a spatial awareness that enhances the overall presentation. This forward-thinking approach ensures that each garment not only stands out individually but also interacts seamlessly with its environment.
The event highlighted the profound impact of personal and professional milestones on Rocha's creative vision. Through her candid discussions, attendees gained a deeper appreciation for the meticulous planning and emotional depth that go into each of her collections. The evening underscored the enduring influence of both historical fashion moments and contemporary innovations in shaping the future of runway presentations.