Global retail giant Walmart has introduced a new program designed to empower U.S.-based small businesses. Titled "Grow With US," the initiative aims to provide essential resources, mentorship, and opportunities for entrepreneurs looking to scale their ventures. This move aligns with Walmart's broader commitment to supporting American-made products and fostering local economic growth. By offering financial assistance, educational modules, product showcase opportunities, and access to experienced mentors, Walmart seeks to simplify the complexities of entering the retail market. The announcement underscores Walmart’s dedication to not only sourcing from within the U.S. but also nurturing innovation among smaller suppliers.
In an era where global trade dynamics are shifting, Walmart is taking proactive steps to ensure its supply chain remains robust while promoting domestic production. Through this multifaceted program, the retailer intends to address challenges faced by small business owners who wish to expand nationally. In fiscal year 2024 alone, over two-thirds of Walmart’s total product expenditure was allocated to items produced in America, highlighting the significance of small businesses as key contributors to Walmart's offerings.
The Grow With US program comprises four distinct components aimed at facilitating growth for small enterprises. Entrepreneurs gain access to tailored financial support, comprehensive e-learning platforms featuring diverse learning paths, chances to exhibit their merchandise, and connections with seasoned mentors. These elements collectively create a supportive ecosystem designed to help startups thrive on a larger scale. Furthermore, this effort complements similar initiatives Walmart supports globally, such as Vriddhi in India and Crece con Walmart in Mexico.
To further amplify its impact, Walmart has announced details regarding its annual Open Call event scheduled for October 2025. Beginning June 24, 2025, U.S.-based small and medium-sized businesses will have the opportunity to present their American-made or grown products directly to Sam’s Club and Walmart merchants. This platform serves as another avenue for emerging brands to secure partnerships with one of the world’s largest retailers.
Recent developments underscore Walmart’s alignment with domestic producers. For instance, Milo’s Tea Company, a family-owned beverage brand supported by Walmart, inaugurated a state-of-the-art $200 million manufacturing plant in Spartanburg, South Carolina earlier this year. Such investments exemplify Walmart's ongoing commitment to bolstering regional economies through strategic collaborations with local manufacturers.
By championing small businesses and prioritizing American-made goods, Walmart demonstrates its pivotal role in strengthening communities across the nation. The Grow With US initiative not only provides critical tools for success but also reinforces the mutual benefits derived from partnering with innovative local enterprises. As these efforts unfold, they promise to reshape the landscape of retail entrepreneurship in the United States.