In a significant move within the sports media landscape, Yahoo Sports has partnered with Boardroom, a prominent media brand co-founded by NBA star Kevin Durant and Rich Kleiman. This collaboration aims to enhance fans' understanding of the evolving business and culture of sports through innovative content initiatives. Announced at the 2025 Yahoo NewFront in New York City, this partnership includes two major projects: a multi-platform video series titled "Network with Rich Kleiman" and a dedicated Boardroom hub on Yahoo Sports' website.
A New Chapter in Sports Media Collaboration
During the vibrant spring season in New York City, Yahoo Sports unveiled its latest content partnership with Boardroom, marking a pivotal moment for both organizations. The initiative is spearheaded by Rich Kleiman, who will host an insightful video series exploring the business ventures and personal interests of influential sports figures. Set to debut later this year, these discussions will take place in the state-of-the-art Yahoo Sports studios in Manhattan.
In addition to the video series, Yahoo Sports will introduce a specialized online platform dedicated to Boardroom's content. This hub will serve as a central location for viewers to access full episodes, clips, and exclusive reports from Boardroom. According to Boardroom CEO Rich Kleiman, this alliance allows them to expand their reach and share compelling stories that intertwine sports and culture with a broader audience.
Ryan Spoon, President of Yahoo Sports, expressed excitement about this collaboration, emphasizing the growing interest in off-field sports news and trends. Yahoo Sports continues to innovate, having launched twelve original shows since early 2024, further solidifying its position as a leader in digital sports media.
Boardroom, known for its extensive network reaching over 52 million unique visitors monthly, complements Yahoo Sports' mission to provide engaging and informative content. Their joint efforts aim to offer fans deeper insights into the dynamic world of sports and entertainment beyond traditional game coverage.
From the perspective of a journalist, this partnership signifies a forward-thinking approach to sports journalism. By merging the strengths of Yahoo Sports and Boardroom, the collaboration sets a new standard for how audiences engage with sports-related content. It highlights the importance of storytelling in connecting fans with the personalities and trends shaping the industry today. As media consumption evolves, such alliances demonstrate the potential for creative synergy between established platforms and emerging voices in sports media.