Meta CEO Mark Zuckerberg made a striking appearance at a recent UFC event in Las Vegas, showcasing a new addition to his collection of luxury timepieces. Experts have identified the watch as a solid gold Rolex Daytona “Le Mans,” adding to the growing list of high-end watches he has been seen wearing. This latest accessory choice reflects not only Zuckerberg’s evolving personal style but also his growing interest in horology. In recent months, he has been spotted with several other expensive watches, including models from Greubel Forsey and De Bethune. This shift in fashion choices signals a broader transformation in how the tech leader presents himself publicly.
The Shiny New Addition to Zuckerberg's Collection
During the UFC match in Las Vegas, Zuckerberg was photographed wearing a luxurious timepiece that caught the attention of many attendees. The watch, featuring a black dial with three white subdials, complemented his simple yet bold outfit of a black T-shirt, khaki cargo pants, and black sunglasses. The most eye-catching element, however, was the thick gold chain that has become a staple of his recent appearances. This combination of understated clothing with extravagant accessories marks a significant departure from his former uniform of gray T-shirts and hoodies.
Four watch experts confirmed that the piece is likely a yellow gold Rolex Daytona “Le Mans.” Ng Yong Shen, a vice president at Re-Loved Luxury, estimated its resale value to be around $300,000. Other experts based in Italy, Switzerland, and the UK agreed on the model identification. The choice of this particular Rolex model underscores Zuckerberg’s appreciation for both aesthetics and craftsmanship. The Daytona “Le Mans” is renowned for its precision and elegance, making it a perfect fit for someone of Zuckerberg’s stature. Moreover, the watch’s presence at such a high-profile event highlights his growing comfort with displaying luxury items in public settings.
A Journey into High-End Horology
Zuckerberg’s fascination with luxury watches appears to be more than just a passing trend. Over the past few months, he has been seen wearing an array of prestigious timepieces. In January, while announcing changes to Meta’s fact-checking partnerships, he wore a Greubel Forsey Hand Made 1, valued at over $900,000. Later, during an interview with the business podcast “Acquired,” he sported a rose gold De Bethune DB 25 Starry Varius, which retails between $90,000 and $95,700. These acquisitions suggest a deeper engagement with the world of horology, rather than mere curiosity.
His interest in watches became particularly evident at a pre-wedding party for Anant Ambani, where Zuckerberg expressed admiration for Ambani’s Richard Mille watch. He mentioned that seeing Ambani’s timepiece changed his perspective on watches, leading him to appreciate their craftsmanship and appeal. This newfound appreciation extends beyond just wearing these pieces; it seems to reflect a broader shift in how Zuckerberg chooses to present himself. According to Joseph Rosenfeld, an image consultant, this change in style symbolizes Zuckerberg stepping into a role where his appearance aligns with his position as a tech innovator. By embracing premium watches and subtle luxury, he is signaling a more polished and sophisticated image to the world.