A groundbreaking partnership has been announced between WOOOOO! Energy, an innovative energy drink created by wrestling legend Ric Flair, and On the Run, a Missouri-based convenience store chain. This collaboration will bring the high-performance beverage to 54 On the Run locations throughout Missouri, making it easier for fans and energy enthusiasts to access this dynamic product. To celebrate this alliance, Flair himself will make a special appearance at an On the Run store in O’Fallon, Missouri, where fans can meet him and experience the unique energy boost that WOOOOO! provides. The event highlights the brand’s commitment to expanding its presence across the United States while offering consumers a healthier energy drink option.
The journey of WOOOOO! Energy began with the vision of Ric Flair, known as "The Nature Boy" in professional wrestling circles. With his iconic charisma and sixteen world championship titles, Flair has now ventured into the beverage industry, creating a drink designed to fuel champions both inside and outside the ring. The partnership with On the Run represents a significant milestone in the brand's growth strategy. As part of this expansion, WOOOOO! Energy is being introduced to new markets through key retailers like ShopRite, HOP Shops, Valor Oil, and 1st Stop. These collaborations aim to enhance accessibility and generate excitement about the brand’s expanding lineup.
This initiative aligns perfectly with the mission of WOOOOO! Energy, which seeks to redefine the energy drink category by providing a better-for-you alternative. Featuring premium ingredients such as adaptogenic mushrooms, nootropics, and caffeine, the drink delivers sustained energy without the usual crash associated with traditional energy drinks. Moreover, the brand is committed to introducing bold flavors, including Pineapple Berry, Strawberry Banana, Lemon, and Dragon Fruit, ensuring a diverse range of options for all tastes.
In addition to the current offerings, WOOOOO! Energy plans to launch two exciting new flavors in the second quarter of the year. Furthermore, the highly anticipated debut of WOOOOO! ZERO, a sugar-free variant, promises to cater to health-conscious consumers. Michael Taylor, president of WOOOOO! Energy, expressed enthusiasm about the brand’s continued growth, emphasizing the importance of delivering a quality product that excels in both taste and performance. Corey Perkins, Director of Merchandising at On the Run, echoed this sentiment, highlighting the mutual excitement surrounding the introduction of WOOOOO! Energy into their stores.
As the brand continues to gain momentum, its impact extends beyond just beverages. WOOOOO! Energy serves as an official sponsor for the Cleveland Cavaliers and collaborates closely with Carma HoldCo Inc., a global powerhouse specializing in transforming cultural icons into successful ventures. LGNDS, another partner in this endeavor, focuses on licensing and scaling iconic brands, connecting legendary figures with their audiences through creative strategies. Meanwhile, On the Run, operated by Wallis Companies, brings over five decades of expertise in petroleum distribution and convenience retail to the table, further solidifying the partnership's potential for success.
The future looks bright for WOOOOO! Energy as it accelerates its retail growth strategy. Fans and new customers alike are invited to join Ric Flair at the upcoming event in O’Fallon, experiencing firsthand the electrifying energy that defines this remarkable brand. Through strategic partnerships and a relentless pursuit of excellence, WOOOOO! Energy aims to revolutionize the industry, one sip at a time.