In an exciting development, Sparkling Ice has forged a multi-year alliance with Seattle Reign FC, positioning itself as the official sparkling refreshment for one of America's leading women’s soccer teams. This collaboration extends Sparkling Ice’s commitment to supporting vibrant lifestyles while aligning with platforms that resonate with their passionate consumer base. The partnership reflects shared values between Talking Rain Beverage Company and Seattle Reign FC, focusing on promoting health and active living through engaging fan experiences.

A Dynamic Alliance Celebrating Flavor and Passion

Based in the Pacific Northwest, Talking Rain Beverage Company, creators of Sparkling Ice, is celebrating its nearly 40-year journey crafting better-for-you beverages. With this new venture, Sparkling Ice joins forces with Seattle Reign FC, enhancing matchday excitement by offering unique marketing events at Lumen Field during the upcoming spring season. Fans attending games will enjoy themed face painting stations, creating memorable moments tied to the "Anything But Subtle" brand ethos. Additionally, all players, coaches, and staff will have access to Sparkling Ice products within their training facilities. Veronica Blankenship, Chief People and Communications Officer at Talking Rain, expressed enthusiasm about bringing the concept of living life in full flavor to both local soccer teams. Meanwhile, Courtney Carter, Chief Revenue Officer of Seattle Reign FC, highlighted how this partnership elevates fan engagement and strengthens community ties.

This strategic move builds upon Sparkling Ice's existing relationship with Seattle Sounders FC, reinforcing its dedication to fans of soccer and flavorful refreshments alike. Through collaborations with national nonprofits such as The Jed Foundation, Girls on the Run, and K9s For Warriors, Sparkling Ice continues to promote healthy living and enrich people's lives.

Empowering Communities Through Refreshment and Sport

From a journalist's perspective, this partnership signifies more than just a sponsorship deal; it represents a thoughtful alignment between two entities committed to fostering healthier communities. By integrating Sparkling Ice into game-day activities and daily operations at Seattle Reign FC, fans are encouraged to embrace active lifestyles while enjoying flavorful hydration options. Such initiatives exemplify how brands can positively impact society by amplifying messages of inclusivity, wellness, and vitality. As we witness these organizations unite around common goals, it inspires hope for future partnerships that prioritize meaningful connections over mere commercial transactions.