Craft Beer
Introducing Free Fall: A Vibrant New Addition to the HIPA Series
2025-03-17

This article highlights the release of Mother Earth Brew Co.'s latest creation, Free Fall, a hazy IPA featuring Citra, Strata, and Nelson hops. The beer's unique label art by Brazilian digital artist Leandro Costa Machado adds a colorful touch. Known for his saturated color palettes, Machado’s design perfectly complements the brew's fruity and herbal profile. Free Fall boasts a medium to full body with a distinct haze, achieved through a blend of oats, wheat, and Pale 2-Row malt. Its hop trio delivers an array of fruit flavors such as strawberry, peach, mango, lime, and passionfruit, finishing with a kush-like aroma. Available in 16oz cans and on draft across the company's distribution network, this new offering is set to captivate craft beer enthusiasts.

A Fusion of Art and Craftsmanship

Mother Earth Brew Co. has partnered with Brazilian digital artist Leandro Costa Machado to create a striking visual identity for Free Fall. Machado, known for his vibrant and bold artistic style, brings a fresh perspective to the packaging. His work reflects the essence of the brew, aligning with its lively and complex flavor profile. The collaboration underscores Mother Earth's commitment to innovation, not only in brewing but also in design.

The artwork on Free Fall's label is a testament to the synergy between creativity and craftsmanship. Machado's use of colors that push the boundaries of saturation mirrors the intensity of the beer's flavors. By integrating such dynamic visuals, Mother Earth elevates the consumer experience beyond taste alone. This approach resonates with modern drinkers who appreciate both aesthetic appeal and quality in their beverages. The decision to feature custom art signals a dedication to making each product unique and memorable.

An Exploration of Flavor and Texture

Free Fall distinguishes itself through its rich texture and layered flavors. The addition of oats and wheat to the grain bill creates a velvety consistency, while Pale 2-Row provides structure. This combination results in a medium to full-bodied beer with a satisfying mouthfeel. The trio of Citra, Strata, and Nelson hops further enhances the sensory journey, delivering a delightful balance of sweetness and bitterness.

The flavor profile of Free Fall is nothing short of extraordinary. It begins with notes reminiscent of strawberry and peach preserves, transitioning into tropical fruits like mango and passionfruit. Subtle hints of lime add a refreshing zest, while the finish offers an earthy, kush-like undertone. This intricate interplay of tastes ensures that every sip is a revelation. Designed for those who seek adventure in their drinking experiences, Free Fall invites exploration and appreciation of its nuanced character. As it rolls out across Mother Earth's extensive distribution network, this hazy IPA promises to become a favorite among connoisseurs and casual drinkers alike.

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