Two prominent entertainment entities, Pinkfong from South Korea and Japan's TBS Television, have joined forces to craft engaging family-oriented content. This strategic alliance aims to amplify their presence in the Japanese market while fostering international appeal.

Revolutionizing Family Entertainment Through Innovative Partnerships

The collaboration between these industry leaders marks a pivotal moment for both companies as they seek to redefine what it means to entertain families globally. By merging Pinkfong’s creative prowess with TBS Television’s extensive reach, this partnership is set to deliver groundbreaking content tailored specifically for young audiences and their families.

Pinkfong: A Global Phenomenon

Pinkfong has carved out an indelible mark on the global stage through its iconic creation, “Baby Shark,” which has garnered over 15.8 billion views on YouTube. Beyond “Baby Shark,” Pinkfong continues to captivate audiences worldwide with “Bebefinn,” another hit property that has clinched top rankings in 11 countries on Netflix and amassed more than 50 million subscribers across its YouTube platforms. These achievements underscore Pinkfong's ability to create universally appealing content that resonates deeply with children and parents alike.In addition to its digital successes, Pinkfong has demonstrated a commitment to expanding its influence through diverse mediums. For instance, its participation in TBS’s “Play & Learn Festival” earlier this month showcased a comprehensive approach to engaging audiences. The event included immersive attractions such as a recreation of the “Bebefinn House” and interactive sing-along performances featuring beloved characters like Bebefinn and Baby Shark. Such initiatives highlight Pinkfong’s dedication to delivering multi-dimensional experiences that go beyond screen-based entertainment.

TBS Television: Strengthening Its Role in International Content Creation

TBS Television, renowned for its robust broadcasting capabilities within Japan, is now venturing further into the realm of global content development. Partnering with Pinkfong aligns seamlessly with TBS Television’s Vision2030 strategy, which emphasizes innovation and expansion. By leveraging its expertise in production and distribution, TBS Television aims to enhance its reputation as a leader in creating impactful content that shapes the future of media consumption.This collaboration also signifies TBS Television’s intent to fortify its position within the Japanese market by introducing fresh, engaging programming that appeals to younger demographics. Through joint efforts with Pinkfong, TBS Television seeks to diversify its offerings and provide families with high-quality entertainment options that cater to evolving preferences. Furthermore, the integration of Pinkfong’s successful properties into TBS Television’s portfolio promises to attract broader audiences and elevate brand recognition.

Expanding Horizons: Strategic Moves in Japan

To solidify its foothold in Japan, Pinkfong has taken decisive steps by establishing a local office within the country. This move underscores the company’s serious intentions to immerse itself fully in the Japanese market and understand its unique cultural nuances better. Additionally, plans are underway to tour the live show “Baby Shark Live! The Hidden Treasure” throughout Japan in 2025, with scheduled performances in key cities such as Shizuoka, Tokyo, Chiba, Kobe, and others. These live events aim to bring the magic of Pinkfong directly to fans, offering unforgettable experiences that deepen connections with the brand.Beyond live shows, Pinkfong and TBS Television are committed to unveiling new co-developed content progressively throughout 2025. With the first official announcement anticipated this fall, fans eagerly await revelations about upcoming projects designed to captivate and inspire. This phased rollout ensures sustained interest and anticipation, maintaining momentum for the partnership while providing ample opportunities for feedback and refinement.

Visionary Leadership Driving Success

At the helm of Pinkfong stands Min-seok Kim, whose visionary leadership has propelled the company to unprecedented heights. In expressing excitement about the partnership with TBS Television, Kim emphasized the significance of combining Pinkfong’s strengths in developing premium family intellectual property (IP) with TBS Television’s expansive resources. Together, they strive to produce compelling content that not only entertains but also educates and uplifts families everywhere.Equally enthusiastic, Masamine Ryuho, President and Representative Director at TBS Television, highlighted how this collaboration fits perfectly within the company’s Vision2030 framework. By prioritizing innovative content creation and pursuing global ambitions, TBS Television positions itself at the forefront of technological and creative advancements in the entertainment sector. Their shared vision ensures alignment in objectives, fostering a synergistic relationship poised for long-term success.