The innovative coffee brewing company Voga Coffee LLC, known for its Ground Control batch brewers, has officially shut down operations. This marks the end of a journey that began in 2016 with the unveiling of their first prototype at specialty coffee events. The California-based firm had been struggling to meet demands for its latest model, the Ground Control SM, leading to financial difficulties and ultimately the decision to close. All full-time employees have been let go, and the company is now undergoing an Assignment for the Benefit of Creditors process to liquidate assets.

Arno Holschuh, the most recent CEO of Voga Coffee, described the company as a tightly-knit group driven by passion but unable to overcome numerous small business challenges. Among these challenges was the difficulty in producing the new SM model on schedule, which left many customers without their purchased machines. Co-founder Eli Salomon expressed deep regret over the closure, emphasizing the dedication and effort put into the business. Despite this, the company could not sustain itself.

Ground Control gained recognition for its unique approach to batch brewing, utilizing immersion techniques combined with pulses and vacuum extractions. This method offered a distinct alternative to traditional auto-drip systems, appealing to trends like cold brew and lower-volume hot brews. Their visually striking machines won multiple awards for innovation within the coffee industry.

Holschuh noted that while the company managed to sell 950 Cyclops machines, satisfying customer needs remains challenging due to the lack of remaining staff. Efforts are ongoing to sell the company's inventory and intellectual property to a third party willing to maintain parts programs and potentially revive the technology. Salomon hopes that the innovations behind Ground Control will inspire future advancements in the coffee industry, reflecting on the boldness and audacity of their vision.

As Voga Coffee LLC concludes its operations, it leaves behind a legacy of creativity and technological advancement in batch brewing. The hope is that its intellectual property may find new life under different ownership, continuing to influence how coffee businesses operate. This story serves as a reminder of the precarious nature of small businesses and the importance of mutual support within industries.