In a unique partnership, Jay Jensen of Novavine transformed idle greenhouse space into a thriving vegetable garden. By collaborating with the Redwood Empire Food Bank, his team produced thousands of pounds of fresh produce during the off-season. This initiative not only kept employees engaged but also addressed food insecurity in the community. The program aims to expand its impact by increasing growing space and exploring partnerships with other regional food banks.

Through strategic planning and sustainable practices, Novavine has demonstrated that businesses can leverage their resources to support local communities. The success of this pilot project highlights the importance of collaboration between private enterprises and charitable organizations to meet critical needs.

Revitalizing Off-Season Greenhouses

Jensen identified an opportunity to utilize empty greenhouse space from late June through January. Partnering with the Redwood Empire Food Bank, Novavine launched a pilot program in 2024, cultivating vegetables and herbs in approximately 5,000 square feet of unused area. Employing vertical farming techniques, the team maximized production while maintaining workforce engagement throughout the year.

This innovative approach transformed dormant greenhouses into vibrant ecosystems filled with peppers, tomatoes, and other fresh produce. Jensen described the scene as a "jungle" of climbing plants reaching for sunlight. The initial harvest yielded several thousand pounds of high-quality vegetables, including items rarely available to food bank clients such as tomatillos and cilantro. This initiative not only provided essential nutrients but also enhanced the variety of offerings distributed locally.

Expanding Impact Through Community Partnerships

Building on the success of the pilot, Novavine plans to significantly increase growing space for future seasons. With grant applications underway to offset costs, the nursery aims to produce tens of thousands of pounds of vegetables annually. Alison Smith of the Redwood Empire Food Bank emphasizes the alignment of interests, noting how the program benefits both the business and the community it serves.

By doubling or tripling cultivation areas, Novavine ensures consistent supply during periods when fresh produce is scarce. The proximity of distribution centers allows rapid delivery of top-notch quality vegetables directly to those in need. Moreover, the food bank is actively promoting this model to other regions, encouraging similar collaborations nationwide. Jensen's commitment to giving back reflects a deep understanding of communal responsibility and the potential for positive change through creative solutions.