An important transformation is taking place within a longstanding cultural institution in Garrett County. After decades of fostering creativity and intellectual growth, the organization formerly known as the Garrett Lakes Arts Festival (GLAF) has redefined itself with a fresh identity. At its recent annual gathering held at Garrett College's Performing Arts Center, members unveiled a new name, logo, and brand that better reflect its evolving mission and broader impact.

The decision to change was driven by the need to align the organization’s public image with its current activities. According to Amy Bortz, the chairperson, the previous moniker had become somewhat misleading. While historically meaningful, the old name often led to confusion among newcomers who wondered about connections to lakes or specific events. This shift aims to clarify the group’s purpose and embrace a wider range of artistic endeavors beyond seasonal festivals.

With this rebranding effort, Stage WEST Arts Collective seeks not only to preserve but also expand upon its legacy of enriching lives through culture and education. By adopting a more inclusive and forward-thinking identity, the organization hopes to engage new audiences while continuing to serve those who have supported it over the years. Such changes underscore a commitment to adaptability and innovation in promoting the arts for future generations.