A groundbreaking change is set to redefine how beer enthusiasts enjoy one of the most celebrated stouts in brewing history. This year, Goose Island Brewing Co. introduces a fresh take on their renowned Bourbon County Original by packaging it in 10-ounce bottle four-packs. Available starting Black Friday, this new format complements the rest of the lineup for 2025, offering a more versatile way to savor the classic brew. Designed with versatility in mind, these smaller bottles cater to both shared experiences and solitary indulgence.

As the brewing tradition evolves, the essence of the original remains steadfast. The exclusive release of Bourbon County Brand Original Stout in this compact format signals an innovative approach to accessibility without compromising quality. While other variants stay true to their larger 16.9 oz bottles, the shift highlights a commitment to providing diverse moments of enjoyment. Whether paired with friends during a tasting session or enjoyed casually at home, this adaptation enhances the everyday experience of this richly layered beverage. Its deep notes of fudge, vanilla, and caramelized sugar continue to captivate bourbon and beer aficionados alike.

This annual release not only celebrates Goose Island's pioneering spirit but also honors its legacy as the originator of the world’s first bourbon barrel-aged stout. For over three decades, the company has defined a unique category within the brewing industry. With this latest innovation, Goose Island inspires us to embrace tradition while exploring new ways to appreciate timeless flavors, fostering a deeper connection between brewers and drinkers across generations.