A Norwegian company specializing in coffee roasting equipment, Roest, has begun accepting pre-orders for its latest innovation: the P3000. This advanced 3-kilo-capacity production roaster is set to revolutionize the industry with its fully automated convection technology and AI-driven capabilities. At a price point of €32,900, only 100 units will be available in 2025, half of which have already been reserved. The machine builds on Roest's legacy of precision tools, offering automatic first crack detection, an internal camera system, and numerous sensors that optimize roast profiles. CEO Trond Simonsen emphasizes the P3000's ability to enhance efficiency and consistency for businesses. The design allows easy access for maintenance without tools and boasts a compact footprint comparable to a two-group espresso machine.

After years of development, Roest's P3000 marks a significant leap forward in the realm of small-batch electric roasters. It incorporates lessons learned from their acclaimed sample roaster, the L100, launched eight years ago. The new model features state-of-the-art technology such as automatic first crack detection and an internal camera system that monitors bean color and size changes throughout the roasting process. Additionally, over 15 integrated sensors gather critical data like temperature and airflow, all processed by a proprietary AI algorithm designed to adapt and execute precise roast profiles. These features enable consecutive batch roasting with minimal downtime between cycles, significantly boosting productivity.

The journey to the P3000 began with Roest's foundation in Oslo in 2014. Since then, they've released three iterations of their original machine, culminating in the award-winning L100 recognized at the SCA Expo in Boston in 2022. The following year saw the introduction of the P2000 concept, later refined into the P3000. A working prototype was showcased at the SCA Expo in Chicago last year, followed by rigorous beta testing by renowned Norwegian roasters Tim Wendelboe and Hibi Kaffe. The finalized version will make its debut at the 2025 SCA Expo in Houston next month. Lauren Alkire, Roest’s interim head of marketing, announced plans to release an accompanying electric afterburner later this year, further enhancing the product line.

Beyond its technical prowess, the P3000 stands out for its user-friendly design. Its dimensions—31.8 inches tall, 17.5 inches wide, and 37.5 inches deep—make it an ideal fit for modern coffee shops and roasting facilities. The machine requires no tools for cleaning or maintenance, ensuring seamless integration into daily operations. Positioned as a higher-capacity alternative to competitors like the Bellwether Shop Roaster and Aillio Bullet R2 Pro, the P3000 aligns with the growing trend of automation in small-batch roasting. With its unveiling imminent, the coffee community eagerly anticipates witnessing its capabilities firsthand during offsite roasting sessions at the upcoming SCA Expo in Houston.

As Roest continues to push boundaries in coffee roasting technology, the P3000 represents a milestone achievement. By combining innovative features with practical design considerations, the company aims to empower businesses to achieve smarter, faster, and more consistent roasting outcomes. The anticipation surrounding this launch underscores the significance of the P3000 in reshaping the landscape of small-batch electric roasters, promising enhanced performance and unparalleled reliability for users worldwide.