Sierra Nevada Brewing Co. has introduced the eagerly awaited 2024 edition of its Celebration Fresh Hop IPA, a seasonal delight that captures the essence of freshly harvested hops. Available from mid-October through December, this brew highlights the rich aroma and robust flavors unique to the hop harvest season. The brewing process begins in the Pacific Northwest, where select varieties of Cascade, Centennial, and Chinook hops are handpicked for their exceptional quality. These carefully chosen ingredients are rushed to the brewery to ensure the freshness is preserved, creating a beer that truly embodies the spirit of the harvest.

The tradition of brewing Celebration Fresh Hop IPA dates back to 1981, marking an annual celebration between the end of the hop harvest and the holiday season. This year's release boasts a harmonious balance of hop-forward flavors and a hint of caramel malt sweetness, with an alcohol content of 6.8% ABV and 65 IBUs. Brian Grossman, Chief Brewer and second-generation owner, emphasizes the significance of this tradition, noting the excitement it brings to the brewery team and customers alike. The beer will be distributed primarily in 6- and 12-packs of 12-ounce cans, with limited bottle availability, ensuring enthusiasts can savor the seasonal flavors while they last.

Beyond the joy of crafting exceptional beer, Sierra Nevada is committed to supporting communities in need. Following the devastation caused by Hurricane Helene in Western North Carolina, the company has pledged to donate $1 from every barrel of Celebration Fresh Hop IPA brewed to the NC Craft Brewers Foundation. This foundation aims to bolster the resilience and growth of the local craft brewing industry. Additionally, Sierra Nevada is contributing to immediate relief efforts by supporting food banks in the region. Mandi McKay, Chief Sustainability and Social Impact Officer, underscores the importance of community support during challenging times, highlighting the brewery's dedication to making a positive impact.

This release not only celebrates the art of brewing but also exemplifies the values of community and sustainability. By enjoying the 2024 Celebration Fresh Hop IPA, consumers can partake in a tradition that honors the harvest and supports those in need. Through such initiatives, Sierra Nevada continues to set a commendable example of corporate responsibility and social engagement.