In a bid to promote environmental responsibility, Informa Markets Asia (IMA) and the Hong Kong Exhibition & Convention Industry Association (HKECIA) have united to foster sustainable practices within Hong Kong's exhibition sector. The initiative focuses on reducing reliance on disposable exhibition stands by encouraging the adoption of reusable alternatives that are both environmentally friendly and cost-effective. Through a categorization system for stands based on sustainability levels—ranging from Disposable to Gold—the program aims to inspire industry-wide change. Furthermore, future efforts will include educational workshops designed to assist stakeholders in transitioning to greener methods, with plans to expand these initiatives across Hong Kong.

Driven by the need to reduce waste in the exhibition industry, IMA and HKECIA’s collaboration represents a significant step forward in promoting eco-consciousness. By discouraging single-use materials, this partnership seeks to revolutionize the way exhibitions are designed and constructed. At its core, the initiative introduces a tiered classification system for exhibition stands, which evaluates their sustainability credentials. This system not only provides clear guidelines but also incentivizes exhibitors to adopt more responsible choices.

Additionally, the alliance is committed to equipping industry professionals with the knowledge and tools necessary to embrace sustainable practices. Educational workshops will play a crucial role in this endeavor, offering insights into innovative materials and construction techniques that minimize environmental impact. These sessions aim to empower participants to rethink traditional approaches and integrate sustainable strategies into their operations.

The long-term vision of this partnership extends beyond immediate changes, focusing on widespread adoption of green practices throughout Hong Kong's exhibition landscape. As the program continues to grow, it will prioritize expanding its reach while fostering collaboration among stakeholders. This inclusive approach ensures that all voices within the industry contribute to creating a more sustainable future.

By combining education, innovation, and collaboration, this initiative sets a precedent for other industries seeking to reduce their ecological footprint. As Hong Kong’s exhibition sector embraces these changes, it paves the way for a more sustainable and resilient future, demonstrating that economic growth and environmental stewardship can go hand in hand.