In a bid to draw in fans despite a rebuilding year, the Chicago White Sox are rolling out an array of new attractions beyond the game itself. The team's marketing arm is focused on enhancing the ballpark experience through unique promotions and merchandise. Fans attending games will find much more than just baseball when they visit Guaranteed Rate Field this season.
A major highlight of the upcoming season is the revamped concessions menu designed to tantalize taste buds. Lucky’s, a newly introduced food stand located in Section 154, features Korean Dogs, Bubble Waffles, and Chili Crunch Noodles. These items reflect the diverse culinary landscape of Chicago's South Side neighborhoods, such as Chinatown and Bridgeport. Additionally, celebrity chef David Chang's Fuku restaurant has partnered with Delaware North to bring its signature OG Sando and Tenders to Section 110, offering a premium fried chicken experience.
Beyond standard fare, premium options available in select areas include the Stadium Club’s exclusive sandwiches like the Patty Melt and Chi-Talian, alongside lighter dishes such as Lemon & Dill Cucumber Salad. Dessert enthusiasts can indulge in Strawberry Cream Nachos or the decadent Celebration Cake Shake, which promises a sugary delight that may energize younger fans mid-game. Meanwhile, the renovated team store introduces stadium-exclusive gear celebrating the franchise's storied 125-year history, including Nike’s City Connect uniforms set to debut in April.
As part of their commitment to elevating fan experiences, the White Sox have also expanded their alcohol selection by collaborating with local breweries. Yuengling and Sapporo join a lineup of craft beers from Crispin Cider Company, Golden Road Brewing, Moody Tongue Brewing, and others. This partnership aims to provide spectators with a broader range of beverage choices while supporting regional producers. Through these initiatives, the White Sox organization demonstrates its dedication to creating memorable moments both inside and outside the ballpark, ensuring every visit offers something special.