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Mushroom coffee, blending medicinal mushrooms with ground coffee, has emerged as a trend driven by health-conscious millennials and Gen Z. These functional beverages, featuring adaptogens like lion’s mane, Chaga, and reishi, offer benefits such as stress support, mental clarity, and balanced caffeine effects. The resurgence of mushrooms in wellness aligns with the growing interest in natural health alternatives. For coffee shops, incorporating mushroom powders into drinks can enhance customization and profitability while appealing to consumers prioritizing both indulgence and wellness. However, maintaining quality and efficient workflows is essential for success. By focusing on simplicity and intentionality in marketing, businesses can capitalize on this trend, positioning mushroom coffee as a strategic addition to their offerings.