In an ambitious move towards sustainable industrial production, a Belgian cleantech company is setting its sights on the United States and Canada. Specializing in fossil-fuel-free roasting and drying solutions, CEE aims to revolutionize the coffee and cocoa industries by introducing scalable, environmentally friendly technologies. The company's expansion into North America is led by Jeff Juneau, a seasoned executive with extensive experience in global supply chain management. By leveraging European expertise and local industry insights, CEE plans to accelerate the transition to energy-efficient, zero-emission production processes across key sectors.

Pioneering Sustainable Industrial Solutions in North America

In the heart of Seattle, Washington, CEE has appointed Jeff Juneau as the managing director for the Americas. Previously a vice president at Starbucks Coffee Company, Juneau brings invaluable experience in engineering and supply chain operations. This strategic appointment underscores CEE's commitment to driving "net-zero" coffee production through partnerships with leading manufacturers and roasting companies in North America.

CEE has already made significant strides in Europe, where it collaborated with prominent brands such as Beyers Koffie, Barry Callebaut, and Ray & Jules. Notably, the company developed electric machinery that integrates seamlessly with renewable energy sources like solar and wind power. Claiming to offer the world's first industrial continuous zero-emission roasting technology, CEE has garnered attention from top-tier roasters across the EU and the Americas.

As CEE embarks on this new chapter, Juneau expressed enthusiasm about leading the company's operations in North America. He emphasized the importance of delivering disruptive solutions that significantly reduce the reliance on fossil fuels in production processes. His vision aligns with CEE's mission to partner with industry leaders committed to a sustainable, net-zero future.

From a journalist's perspective, CEE's expansion into North America represents a pivotal moment for the industrial sector. It highlights the growing importance of sustainability and the urgent need for innovative technologies that can address environmental challenges. As more companies adopt these practices, we may witness a transformative shift towards greener, more efficient production methods. This initiative not only benefits the environment but also sets a precedent for other industries to follow suit.