In an unexpected turn of events, Tom Brady, the seven-time Super Bowl champion, has embarked on a new career path as the face of Hertz Car Sales. This collaboration marks a significant shift for both Brady and the renowned car rental company, aiming to enhance the visibility and appeal of pre-owned vehicles through a series of innovative marketing initiatives. The partnership not only highlights Brady's versatility but also underscores Hertz's commitment to expanding its market presence in the used car sector. Central to this campaign is a sweepstakes offering participants the chance to win a luxurious 2023 Cadillac XT5, personally signed by Brady, along with a $5,000 cash prize. Through this endeavor, Hertz seeks to emphasize the quality and reliability of its vehicles while leveraging Brady's star power to attract potential buyers.

Jeff Adams, Executive Vice President of Hertz Car Sales, expressed his enthusiasm about the collaboration, noting that Brady's involvement brings a fresh perspective to the automotive industry. "Tom Brady's success on the field has made him a household name," Adams remarked. "His transition into the world of used cars demonstrates his ability to adapt and excel in diverse fields." The campaign features Brady showcasing the benefits of purchasing from Hertz Car Sales, emphasizing the company's rigorous certification process and extensive selection of premium vehicles. With clear upfront pricing and exceptional customer service, Hertz aims to provide a seamless experience for buyers looking for reliable transportation options.

The sweepstakes, which offers a 2023 Cadillac XT5 valued at over $31,000, serves as a cornerstone of the marketing strategy. This luxury SUV comes equipped with advanced features such as a built-in navigation system, power moonroof, wireless phone connectivity, emergency communications system, lane departure detection, and leather upholstery. Participants stand a chance to win not only the vehicle but also an additional $5,000 in cash. Brady's personal touch, including his signature on the driver’s side visor, adds an extra layer of excitement to the promotion. By aligning with a brand like Hertz, Brady continues to expand his post-retirement portfolio, which already includes ventures in sports commentary, team ownership, and various business enterprises.

Brady's decision to partner with Hertz reflects his ongoing dedication to delivering excellence in every endeavor. His involvement in the campaign underscores the company's commitment to providing customers with top-tier service and high-quality vehicles. As Brady transitions into this new role, he remains focused on helping consumers find the perfect car to suit their needs. With Hertz's comprehensive approach to certification and customer satisfaction, the partnership promises to redefine the used car buying experience. Through this collaboration, Brady and Hertz are setting new standards in the automotive industry, proving that even after retirement, the legendary quarterback continues to make waves in unexpected ways.