As summer approaches, BrewDog USA is introducing a striking new appearance for its iconic beer variety, Elvis Juice Citrus IPA. This eight-year-old brand undergoes a transformation with an invigorating personality and eye-catching packaging that blends innovation with nostalgia. The updated design features bold stripes in deep orange tones, reminiscent of fresh citrus peels, complemented by the elegant script branding that honors the classic taste of this India Pale Ale (IPA). More than just a visual upgrade, it represents the beer's lively citrus profile and unparalleled flavor.

Starting in May, consumers will encounter cans and retail packages adorned with dynamic textures and vibrant colors. Brittany Foster, Head of Brand & Marketing at BrewDog USA, expressed excitement about the redesign of their flagship product, emphasizing how even established icons evolve to captivate audiences anew. With 6.5% alcohol content, Elvis Juice boasts a robust citrus aroma combined with a crisp finish, achieved through a blend of Caramalt malts and hops such as Centennial, Citra, Simcoe, Ahtanum, and Mosaic.

The revitalized look aims not only to enhance shelf appeal but also to reflect the essence of the beer itself. At BrewDog’s bars across the United States, suggested food pairings include Buffalo Chicken Wings, Korean Loaded Fries, and Southwest Burgers—all designed to harmonize perfectly with the beer's flavors. Availability remains consistent in various formats: six-packs, twelve-packs, single cans, and on tap.

In conjunction with the redesign launch, BrewDog is hosting engaging summer promotions featuring Ooni Pizza Ovens within select stores. These interactive displays encourage customer participation while offering chances to win portable pizza ovens. Fans can stay updated via social media channels or explore more information about Elvis Juice and other products online.

This initiative marks another milestone in BrewDog USA's commitment to pushing boundaries in craft brewing since its establishment in Columbus, Ohio, in 2017. Known for innovative offerings ranging from seasonal brews like Hazy Jane to non-alcoholic alternatives, BrewDog continues prioritizing quality and community engagement nationwide.