Entertainment
Acast Extends Partnership with 'Giggly Squad' Podcast
2025-06-30

The dynamic duo behind the highly successful “Giggly Squad” podcast, Hannah Berner and Paige DeSorbo, have solidified their thriving collaboration with Acast by entering into a renewed, multiyear exclusive advertising partnership. This pivotal agreement ensures Acast maintains comprehensive global sales rights across the podcast's diverse platforms, including audio broadcasts, YouTube simulcasts, social media engagements, and live event ventures. Since its launch in 2020, the podcast has consistently captivated audiences and attracted significant advertising interest, cementing its position as a leading voice in the digital audio landscape.

Expanding Horizons: The Enduring Success of \"Giggly Squad\" and Acast's Continued Support

In a significant announcement made on June 30, 2025, the immensely popular "Giggly Squad" podcast, co-hosted by the charismatic personalities Hannah Berner and Paige DeSorbo, officially extended its exclusive advertising partnership with Acast. This comprehensive multiyear contract empowers Acast with sole global sales authority for all facets of the "Giggly Squad" brand, encompassing their engaging audio podcast, the visual content presented on their YouTube channel, their vibrant social media presence, and their engaging live tour events. The journey for Berner and DeSorbo, who first gained public recognition through Bravo's reality series *Summer House*, began a fruitful collaboration with Acast in 2020. Over the past five years, their podcast has ascended to prominence, regularly ranking among the top shows on Apple Podcasts and securing impactful promotional campaigns with notable brands such as Dunkin’ Donuts and Unilever’s TRESemme. Tiffany Ashitey, the Managing Director for the United States at Acast, emphasized the profound significance of Berner and DeSorbo within their creator network, highlighting the podcast's consistent appeal to both listeners and advertisers through its unique blend of humor and authentic discussions. This enduring partnership is a source of immense pride for Acast, as they commit to further amplifying the reach of "Giggly Squad" and connecting them with an even broader array of advertising partners across all their digital and live platforms. Further testament to their expanding influence, Berner and DeSorbo recently released their debut literary work, titled *How to Giggle: A Guide to Taking Life Less Seriously*, and have also launched an engaging YouTube video series, *Hannah & Paige Try New Things*, showcasing their multifaceted creative endeavors.

This renewed partnership serves as a compelling illustration of the power of authentic content and strong strategic alliances in the ever-evolving digital media landscape. From a journalistic perspective, the enduring success of "Giggly Squad" underscores the growing influence of personality-driven content and the effectiveness of comprehensive platform monetization. For audiences, it signifies continued access to the beloved humor and relatable conversations that have defined the podcast. This collaboration is a testament to how creative talent, when paired with robust operational and sales support, can achieve sustained growth and reach new heights in the competitive world of digital entertainment. It offers a valuable lesson in brand building and audience engagement, emphasizing the importance of diverse content offerings and a keen understanding of market dynamics.

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