Warner Music France has introduced Adore Music, a dedicated dance label designed to unite and showcase both new and established artists in the global dance music scene. The label will leverage Warner Music’s extensive international resources and networks to support French and international talent. This bold step aims to honor France’s legacy of electronic music superstars while propelling emerging artists onto the world stage.
The launch marks a significant milestone for Warner Music France, emphasizing its commitment to electronic music innovation. With projects and collaborations already underway, Adore Music is set to redefine the dance music landscape through digital innovation and artistic heritage, starting with Ofenbach's single release.
Adore Music intends to provide its roster with access to Warner Music's expansive network, fostering both domestic and international talent. By collaborating closely with Warner Music’s global teams, the label aspires to achieve a worldwide presence, enhancing its artists' reach and impact.
Adore Music will utilize Warner Music's powerful international A&R and marketing networks to identify and nurture talent. Romain Pasquier emphasizes the label's role in continuing France’s tradition of producing electronic music legends while promoting new stars. Emerging artists will benefit from these resources, allowing them to flourish on an international scale. The label's approach involves creating a supportive environment where creativity can thrive, ensuring that artists are not only discovered but also fully supported throughout their careers.
To commemorate its inception, Adore Music organized a creative camp gathering over 30 artists, producers, and composers at Warner Music France's headquarters. Partnering with Ultra Music Publishing and Warner Chappell Music, this event symbolizes the label's dedication to fostering collaboration and innovation within the dance music community.
With several projects and exclusive collaborations in development, Adore Music commenced its journey with Ofenbach's single "Need You The Most." Nicolas Klersy highlights the label's mission to blend digital innovation with artistic tradition, aiming to shape the future of dance music. Adrien Morin-Guardia notes that partnerships with passionate artists like Feder and Ofenbach have lasted over a decade, underscoring the label's commitment to long-term relationships. This combination of creativity, technology, and heritage positions Adore Music as a pivotal force in the evolving dance music industry, ready to unveil the next wave of global icons.