A Tel Aviv-based startup, Alta, has recently emerged from stealth mode and secured a significant seed funding of $7 million. The company specializes in creating an AI workforce designed to assist sales teams by automating various tasks such as prospecting, outreach, and scheduling meetings. Unlike many AI solutions that attempt to mimic human behavior, Alta's approach emphasizes transparency, revealing the non-human nature of its agents. This strategy has proven to enhance user engagement and trust. Founded in 2023 by Stav Neumark-Levi, Tom Hoffen, and Mor Shabtai, Alta aims to revolutionize the sales industry by freeing up valuable time for sales professionals to focus on more strategic activities.

The journey of Alta began with an initial hypothesis that mimicking human interactions through AI could be beneficial. However, the founders quickly realized that being upfront about the AI's capabilities was far more effective. "When users know they're interacting with an AI, they expect efficiency and accuracy," explained Neumark-Levi. "Any attempt at appearing human can lead to a loss of trust if it falls short." The team spent over a year collaborating with more than 100 companies to gather data and identify key areas where AI could make a difference. They then developed specialized AI agents like "Katie" for prospecting, "Luna" for revenue operations, and "Alex" for follow-ups and meeting scheduling.

Alta's innovative approach integrates seamlessly with existing sales tools, including CRM platforms like Salesforce and HubSpot, as well as enterprise planning systems and social media platforms. This integration allows the AI agents to handle repetitive administrative tasks, thereby enabling sales teams to focus on what truly matters—closing deals. According to Neumark-Levi, sales professionals often spend up to 70% of their time on mundane activities, which significantly hampers productivity. Alta's solution aims to address this issue head-on, providing a more efficient and effective way to manage sales processes.

The success of Alta's pitch deck played a crucial role in securing the $7 million seed round led by Entrée Capital and Target Global. Angel investor Ben Lang and several high-profile advisors also contributed to the funding round. The investors were particularly impressed by Alta's unique approach to integrating AI into sales workflows without replacing human roles. As the company looks to the future, it plans to expand its offerings beyond sales development representatives to include account executives and managers, further enhancing the automation within the sales cycle. With nearly 100 paying customers already on board, including Fortune 500 companies and SMBs, Alta is poised to transform the sales landscape with its transparent and efficient AI workforce.