The Arizona Diamondbacks have unveiled a new initiative to enhance their broadcasting presence by partnering with 12News for ten over-the-air games this season. This strategic move aims to reach a broader audience across various regions while complementing existing pay TV partnerships. The schedule kicks off on April 25 against the Atlanta Braves and concludes on September 19 versus the Philadelphia Phillies, offering fans more opportunities to engage with the team.

This collaboration not only highlights the team's commitment to expanding its visibility but also ensures that D-backs enthusiasts in multiple cities, including Tucson, Salt Lake City, Las Vegas, Albuquerque-Santa Fe, and Yuma-El Centro, can enjoy select Friday night games. Derrick Hall, president and CEO of the D-backs, emphasized the importance of combining traditional broadcast methods with modern streaming options to cater to diverse fan bases.

Broadening Fan Engagement Through Strategic Broadcast Expansion

The Arizona Diamondbacks are taking significant steps to increase their game accessibility by airing ten select matches through an over-the-air partnership with 12News. This decision allows fans from extended geographical areas beyond Phoenix to tune into key matchups without relying solely on subscription-based services. By integrating these broadcasts alongside established television partners, the franchise is fostering inclusivity within its viewer base.

In addition to enhancing regional coverage, this innovative approach reflects the organization’s dedication to maintaining strong relationships with both local communities and national audiences. The selected dates feature high-profile opponents such as the Los Angeles Dodgers and Boston Red Sox, providing thrilling content for viewers who may not typically subscribe to premium sports channels. Furthermore, scheduling flexibility accommodates potential changes throughout the season, ensuring continuous engagement regardless of unforeseen circumstances.

Comprehensive Viewing Options for Every Type of Fan

While the over-the-air broadcasts offer exciting prospects for reaching new demographics, traditional avenues remain readily available for dedicated supporters seeking full-season access. Fans residing in Phoenix and Tucson can continue watching games via COX Channels 34 (Phoenix) or 26 (Tucson). National satellite providers like DirecTV (Channel 686), Spectrum (Channels 304 & 444), and Xfinity/Comcast (Channel 1261) retain their roles as primary distributors of live action.

For those preferring digital solutions, DBACKS.TV presents another viable alternative at $99.99 per year, granting unrestricted access to all contests streamed directly online. Such comprehensive offerings underscore the club’s multifaceted strategy aimed at accommodating every preference among its loyal following. Whether one prefers conventional cable setups or cutting-edge internet platforms, there exists ample opportunity to stay connected with Arizona's beloved baseball team throughout the entire campaign season.