A groundbreaking partnership has been formed between Bare Knuckle Boxing (BKB) and Front Row Motorsports, bringing a fresh face to the NASCAR CRAFTSMAN Truck Series. Originating from South Florida, BKB is not only the world's oldest professional bare knuckle boxing company but also one of its largest in terms of global reach. This collaboration will see Layne Riggs, a second-generation driver and combat sports enthusiast, showcasing BKB branding across five races starting at Rockingham Speedway on April 18th, 2025.

Revolutionizing Combat Sports and Motorsports Through Collaboration

In a remarkable fusion of two dynamic worlds, Bare Knuckle Boxing (BKB) and Front Row Motorsports (FRM) have united under an innovative sponsorship deal. Founded by combat sports legend Dada 5000 and Mike Vazquez, BKB boasts an impressive legacy that spans decades, reaching millions of households worldwide through platforms like VICE TV. The organization now ventures into motorsports as it becomes the primary sponsor for five upcoming NASCAR CRAFTSMAN Truck Series events, beginning this spring at Rockingham Speedway.

Veteran promoter Vazquez expressed his enthusiasm about partnering with FRM, praising Riggs' potential to redefine racing excellence. As Riggs embarks on this journey, he highlights his lifelong admiration for combat sports, underscoring how this alliance fuels excitement both personally and professionally. In addition to their NASCAR debut, Riggs will attend tonight’s “Brawl at the Beach” event in Myrtle Beach, offering fans a chance to witness the synergy between these two exhilarating fields.

This collaboration symbolizes more than just branding opportunities; it represents a shared vision of innovation and dominance within their respective industries.

From a journalistic perspective, this partnership serves as a testament to the power of cross-industry collaborations in expanding audience engagement and elevating brand visibility. By merging the adrenaline-fueled worlds of combat sports and motorsports, BKB and FRM demonstrate that breaking traditional boundaries can lead to unprecedented success. It inspires other organizations to explore unconventional alliances that push creative limits while fostering mutual growth.