Wellness Oases Provide Fashion Week Respite

The whirlwind of New York Fashion Week can leave even the most seasoned fashionistas feeling frazzled. This year, however, a host of wellness brands are stepping up to provide much-needed rejuvenation for show-goers and city residents alike. From indulgent coffee experiences to innovative smoothie collaborations, these wellness activations promise to deliver a revitalizing escape amid the chaos of the style marathon.

Refuel and Recharge at These Fashion Week Wellness Hotspots

Lemme x Fellini Coffee: A Caffeine-Infused Collaboration

Kourtney Kardashian Barker's supplement brand, Lemme, has teamed up with Fellini Coffee to offer a fashion week boost. Visitors to Fellini's Chelsea, SoHo, and West Village locations can enjoy specialty Lemme-inspired drinks, including an iced almond vanilla latte and an iced almond vanilla matcha latte, both topped with whipped cream and lavender sugar crystals. The brand's latest product, the Lemme Wake Up caffeine-infused energy gummies, will also be available for guests to sample.The Fellini outposts will be adorned in Lemme's signature lilac hue, creating an immersive brand experience for customers. This partnership promises to provide a much-needed caffeine and energy pick-me-up for the fashion crowd navigating the hectic schedule of shows and events.

Poppi World: A Bubbly Oasis of Wellness

Better-for-you soda brand Poppi is popping up in New York City, offering fashion week attendees a chance to indulge in its flavorful offerings. The Poppi World activation, open from September 7-8, will feature a soda fountain where guests can sample the brand's extensive flavor lineup, including the recently launched Cherry Cola.Beyond the soda, the Poppi World experience will also feature activations from other wellness-focused brands, such as Snif, Yam NYC, CharCharms, Bluestone Lane, and Revel Rideshare. This collaborative approach promises to create a dynamic and holistic wellness oasis for fashion week revelers.

Rose Bakery at Dover Street Market x Happier Grocery: A Delicious Wellness Partnership

New York's premier wellness destination, Happier Grocery, has teamed up with Dover Street Market and its in-house café, Rose Bakery, to bring a limited-time fashion week menu and co-branded merchandise to the city. From September 4-13, visitors can fuel up at Rose Bakery or Happier Grocery with exclusive items, including juices, milks, and more.The collaboration between these two wellness powerhouses underscores the growing demand for healthful and rejuvenating options during the high-intensity fashion week. Attendees can nourish their bodies and minds with the curated selection of products, all while sporting the chic co-branded merchandise.

Monse x Postcard: The Fashion Fuel Smoothie with Sakara Life

Monse, the acclaimed fashion label, has partnered with Postcard bakery to offer a one-day-only fashion week pick-me-up. On September 8, the Fashion Fuel Smoothie will be available, featuring a blend of Straus Family Creamery Greek yogurt, house-made oat and maca milk, Fiji Water, and a blend of fruit, including YuzuCo and Oishii. The smoothie also contains Sakara Life Detox Water Drops, a go-to for Monse's creative director, Lauren Kim.This unique collaboration not only provides a delicious and nutritious boost, but it also showcases the brand's commitment to supporting its community during the high-intensity fashion week. Sakara Life will also be catering backstage at Rachel Comey and supplying products for Joanna Czech to help clients achieve their NYFW-ready looks.