Telia Norway has announced a strategic collaboration with BritBox, the premier streaming platform specializing in British television. As part of this agreement, Telia’s TV subscribers will gain access to BritBox's expansive library of exclusive UK content through Telia Play this fall. This partnership is an extension of Telia Company's existing cooperation across the Nordic region and marks a significant step in BritBox's expansion into Norway. The integration will also allow BritBox to be included within Telia Play’s loyalty points system, enhancing the value for customers.

Expanding Access to British Entertainment

This new alliance between Telia Norway and BritBox aims to meet growing consumer demand for high-quality British television programming. By integrating BritBox into Telia Play, Norwegian viewers will now have seamless access to a vast collection of beloved British shows spanning multiple genres such as drama, mystery, comedy, and documentaries. The service promises to deliver immersive storytelling experiences that transport audiences beyond their daily routines.

BritBox has built its reputation on offering a thoughtfully selected lineup of British series, from award-winning dramas to light-hearted comedies. With this partnership, Telia’s TV customers can expect an enriched entertainment experience, featuring both classic and contemporary British productions. The inclusion of BritBox within the Telia Play ecosystem not only broadens content options but also aligns with Telia’s strategy to enhance its digital offerings. This move underscores the company’s commitment to delivering premium international content tailored to local preferences and viewing habits.

Strengthening Market Presence Through Strategic Collaboration

The collaboration builds upon a successful partnership previously established in Sweden, further solidifying BritBox’s foothold in the Nordic region. By teaming up with Telia Norway, BritBox International aims to deepen its market penetration and introduce its curated selection of British programming to a broader audience. This expansion reflects BritBox’s broader international growth strategy and reinforces its confidence in the appeal of British storytelling abroad.

Kerry Ball, Chief Commercial and Strategy Officer at BritBox International, emphasized the importance of leveraging Telia’s robust distribution network to bring compelling British content to Norwegian households. The ease of access via Telia Play ensures that users can effortlessly discover and enjoy a wide array of top-tier British shows. For Telia, this partnership enhances its competitive edge by adding a globally recognized streaming brand to its portfolio. It also demonstrates Telia’s ongoing efforts to offer diverse entertainment choices while strengthening relationships with leading international content providers.