In a significant move reshaping the creative landscape of the music industry, Capitol Music Group (CMG) has appointed Sara Nix and Joe Mortimer as its new co-heads of creative. This strategic decision aims to harness their extensive experience and innovative vision to propel CMG artists toward unprecedented artistic heights.

Revolutionizing Creativity: A New Era for Capitol Music Group

The arrival of Sara Nix and Joe Mortimer heralds an era defined by boundary-pushing creativity and forward-thinking strategies.

Pioneering Visionaries: The Journey of Sara Nix

Sara Nix brings a wealth of experience from her tenure at Partizan, renowned for nurturing visionary directors like Michel Gondry. Over six years as an executive producer, she collaborated with a diverse array of global talents such as Pharrell Williams, Daft Punk, Travis Scott, Billie Eilish, Usher, Dua Lipa, A$AP Rocky, Burna Boy, Doja Cat, and SZA. Her work spans not only music videos but also branded documentaries and short films, showcasing her versatility and commitment to storytelling. Each project under her guidance reflects a meticulous attention to detail and a deep understanding of how to amplify an artist's unique voice through visual narratives.Nix’s collaborations extend beyond the confines of traditional music video production. By working closely with acclaimed directors such as Warren Fu, Nono Ayuso, Rodrigo Inada, and Ally Pankiw, she has cultivated a reputation for pushing the boundaries of creative expression. Her ability to seamlessly blend artistry with commercial appeal has made her a sought-after collaborator in the industry. As she transitions into her role at CMG, Nix is poised to bring this same level of innovation and dedication, ensuring that each artist’s vision is realized with unparalleled precision.

Creative Catalyst: The Impact of Joe Mortimer

Joe Mortimer arrives at CMG after serving as the creative director at Astralwerks since 2018. During his tenure, he spearheaded global campaigns for electronic music giants including Marshmello, Illenium, Avalanches, SG Lewis, and Zhu. His influence extends further, having worked alongside iconic acts like the Beatles, Katy Perry, Beck, and Troye Sivan, contributing significantly to the Grammy-nominated campaign for "Something to Give Each Other." Mortimer’s approach to branding combines strategic insight with artistic flair, creating immersive experiences that resonate deeply with audiences worldwide.Prior to relocating to Los Angeles, Mortimer honed his craft in London, where he served as an art director for artists such as Jungle and Bob Moses. Throughout the past decade, he has partnered with photographers and directors like Jack Bridgland, Gordon Von Steiner, and Hannah Lux Davis, expanding his repertoire across multiple disciplines. One notable initiative led by Mortimer was the California Picture Project, a photographic print sale raising funds for Los Angeles wildfire relief efforts. Contributions came from over 160 artists, including Spike Jonze, Sofia Coppola, Gabriel Moses, Nadia Lee Cohen, and Petra Collins, underscoring his commitment to leveraging creativity for meaningful causes.Mortimer’s appointment at CMG signifies a pivotal moment for the company, as his expertise in crafting compelling narratives aligns perfectly with the label’s aspirations to redefine modern music marketing. With his background in both digital and traditional media, Mortimer promises to deliver groundbreaking campaigns that captivate fans and elevate artists to new levels of success.

A Unified Force: Shaping the Future of Music

Tom March, Chairman and CEO of Capitol Music Group, expressed enthusiasm about the potential impact of Nix and Mortimer’s partnership. “Their collective experience working with some of the most celebrated artists, directors, and creative minds globally positions them uniquely to unlock the full creative potential of our roster,” March stated. Together, they form a dynamic duo capable of driving CMG’s ongoing transformation while maintaining its legacy of excellence.The synergy between Nix and Mortimer is expected to foster an environment where artists feel empowered to explore new directions and experiment boldly. Their collaborative spirit ensures that every campaign will be meticulously crafted to reflect the individuality of each artist while resonating with broader cultural trends. By integrating cutting-edge technology with timeless creative principles, they aim to set a new standard for what it means to be creatively driven in today’s ever-evolving music landscape.

Expanding Horizons: Industry Innovations Beyond CMG

Beyond CMG’s internal developments, the broader music industry continues to evolve rapidly. Heather Vassar, a prominent figure in Nashville operations, recently launched Casual Media Partners, aiming to nurture diverse talent across music, sports, and literature. Meanwhile, CD Baby bolstered its leadership team with strategic hires like Sean Hallarman and Craig May, enhancing product development and artist support initiatives. These moves highlight the industry’s focus on fostering growth and innovation through robust infrastructures and expanded roles within organizations.Fat Joe and Jadakiss introduced “Joe & Jada,” a podcast series designed to offer unfiltered perspectives on music, sports, entertainment, and culture. Produced by the Volume and Roc Nation, the show exemplifies the growing trend of leveraging podcasts as platforms for authentic dialogue and community engagement. Additionally, Audius partnered with Downtown Music to introduce a revolutionary model allowing artists greater control over their monetization strategies, marking another milestone in democratizing access within the music ecosystem.In summary, the appointments of Sara Nix and Joe Mortimer at Capitol Music Group represent more than just personnel changes—they symbolize a bold step toward redefining creativity in the music world. As these leaders embark on their journey together, they carry with them the promise of unlocking untapped potential and inspiring a generation of artists to reach new heights.