Many high-profile brands launched by celebrities are under the microscope for their commitment to environmental and ethical standards. According to an evaluation platform called Good on You, which assesses companies based on labor practices, environmental initiatives, and animal welfare, most celebrity-endorsed labels fall short in these critical areas. This Australian-based organization scrutinizes thousands of brands globally, assigning ratings that range from commendable to cautionary.

Among the evaluated brands, only a select few have managed to achieve higher rankings. For example, Miranda Kerr's skincare line and Stella McCartney’s fashion house earned positive reviews. However, the majority of assessed celebrity brands received low scores, indicating significant room for improvement. Transparency plays a pivotal role in this assessment process; brands must openly share details about their operations and policies to be judged favorably. Some notable names, like Kim Kardashian's Skims and Rihanna's Savage X Fenty, were penalized due to insufficient disclosure regarding their sustainability strategies.

In response to these findings, experts suggest that celebrity entrepreneurs focus more on understanding and enhancing their supply chains. By doing so, they can ensure fair wages and better working conditions for those involved in production. Sandra Capponi, co-founder of Good on You, emphasizes that creating visually appealing products should not overshadow the importance of ethical sourcing and manufacturing processes. As awareness grows around sustainable practices, it is essential for influential figures to lead by example, promoting values that prioritize both quality and responsibility in business operations.