A major announcement from Front Office Sports reveals the relaunch of its daily studio show, Front Office Sports Today. Anchored by media personalities Baker Machado and Renee Washington, this program aims to deliver breaking news, insightful commentary, and engaging interviews with influential figures in sports business. The revamped show is set to premiere on April 29th and will be available live across multiple platforms, including YouTube, X, and LinkedIn, as well as on-demand services like Apple Podcasts and Spotify.
In a significant development for sports journalism, Front Office Sports has unveiled plans to bring back its flagship daily studio show. Positioned at the heart of New York's bustling media scene, Front Office Sports Today will air every weekday, offering audiences an in-depth look into the ever-evolving world of sports business. Hosted by seasoned professionals Baker Machado and Renee Washington, the show promises to combine authoritative reporting with captivating storytelling. Machado brings extensive experience from his previous roles at Amazon Prime Video, Cheddar News, E! News, and NBC, while Washington’s career highlights include collaborations with ESPN, Fox Sports, NBC Sports, and the NWSL. Their combined expertise ensures that viewers will gain unique insights into the industry.
The relaunch date of April 29th marks a new chapter for Front Office Sports, which intends to fill what editor-in-chief Dan Roberts identifies as a "clear void" in the market for a must-watch daily sports business show. To maximize accessibility, the program will stream live on various digital platforms and offer on-demand options through popular podcasting services. Initial distribution agreements have been secured with notable partners such as SportsGrid, Screenvision, and NCM, ensuring widespread reach across North America.
Front Office Sports continues to establish itself as a leader in multiplatform media, achieving impressive engagement metrics with over 175 million social impressions monthly, alongside millions of newsletter opens, video views, and page visits. Recognized for its innovation and growth, the organization received accolades from Fast Company, AdWeek, and Inc., further cementing its reputation within the sports media landscape.
From a journalist's perspective, the relaunch of Front Office Sports Today represents a pivotal moment in modern sports journalism. By integrating diverse voices and perspectives, it sets a benchmark for how media can engage with both industry insiders and casual fans alike. This initiative not only addresses existing gaps in content but also reflects a broader trend toward more inclusive and accessible forms of storytelling in the digital age.