Formula E has launched a groundbreaking initiative called Evo Sessions, allowing celebrities to experience the thrill of driving GEN3 Evo race cars at the Miami International Autodrome. This exclusive opportunity involves 11 well-known personalities from diverse backgrounds, including entrepreneurs, athletes, and content creators, who are paired with professional drivers and teams. The program aims to broaden Formula E's audience by showcasing the sport's excitement through the eyes of popular figures. Participants undergo comprehensive training, simulator practice, on-track driving, and personalized coaching, providing an insider’s view into the demanding world of professional motorsport. The event not only highlights the technical aspects of racing but also emphasizes Formula E's commitment to sustainability and innovation in motorsport.
In early 2023, Formula E unveiled its latest promotional strategy, Evo Sessions, designed to bring together celebrities and professional drivers for an immersive motorsport experience. The initiative kicked off in February and March, culminating in two days of action-packed activity at the Miami International Autodrome. Among the participants were Brooklyn Peltz Beckham, Sergio Agüero, Cleo Abram, Emelia Hartford, Vinnie Hacker, Tom Felton, Supercar Blondie, JUCA, Driver 61, Ammar Kandil, and Theo Baker. Each celebrity was assigned to a Formula E team, where they received extensive preparation, including simulator sessions and one-on-one driver coaching.
The Miami International Autodrome, located at Hard Rock Stadium, provided the perfect setting for this unique event. Known for its challenging layout featuring elevation changes, 19 corners, three straights, and three DRS zones, the circuit tests even the most seasoned drivers. Participants navigated tricky turns while experiencing the GEN3 Evo's unmatched speed, offering them a taste of what it takes to compete at the highest level. Some faced unexpected challenges, such as MrBeast spinning out during his session, while others, like Sergio Agüero, embraced the adrenaline rush and couldn't get enough of the track time.
This collaboration reflects Formula E's broader mission to engage new audiences and promote diversity within motorsport. CEO Jeff Dodds expressed the organization's ambition to reach half a billion fans by 2030, leveraging partnerships with mainstream influencers to achieve this goal. In line with these efforts, Formula E continues to champion inclusivity through initiatives like FIA Girls on Track, which inspires young women to pursue careers in the industry. Additionally, the all-women pre-season test held in Madrid demonstrated the series' commitment to breaking barriers and fostering equal opportunities for aspiring racers.
As the documentary capturing the Evo Sessions unfolds later in 2025, fans can anticipate gaining deeper insights into the dedication required to excel in Formula E. The Miami e-Prix scheduled for April 11-12 offers another chance for enthusiasts to witness the electrifying action live. By blending entertainment with education, Formula E ensures that its message resonates across generations, inspiring future talent and expanding its global footprint.