Discover the inspiring tale of Daniel Meursing, who transformed his modest beginnings into a thriving luxury event staffing company. Living with his mother and surviving on budget meals, Meursing bootstrapped Premier Staff from scratch. Despite initial challenges and setbacks, including a complete revenue shutdown during the pandemic, he persevered and achieved over $1 million in annual revenue. His story highlights the importance of self-honesty, strategic planning, and seizing opportunities.

Starting from Scratch: The Early Days of Premier Staff

In the beginning, Daniel Meursing faced numerous obstacles as he launched Premier Staff. Living frugally with his mother, he managed to scrape together funds for the website domain while relying on inexpensive meals to keep costs low. Initially working as a model server and brand ambassador, Meursing leveraged his experience in event management to secure his first client through a serendipitous encounter at a party. This pivotal moment set the foundation for his business.

The early days were filled with uncertainty. Finding reliable staff was challenging, and Meursing often had to scramble last-minute to ensure events ran smoothly. He invested heavily in optimizing his website for Google searches, which led to more clients reaching out. By the end of 2019, despite being fired from his mortgage lending job, Meursing was determined to focus on Premier Staff. His relentless efforts paid off when he secured high-profile events, including managing logistics for a celebrity’s birthday party. These experiences not only bolstered his reputation but also laid the groundwork for future success.

Growth and Challenges: Scaling Premier Staff Post-Pandemic

When the pandemic hit, Premier Staff’s revenue plummeted to zero. Meursing temporarily returned to mortgage lending, but an unexpected call in 2021 reignited his entrepreneurial spirit. With no other staffing agencies willing to take risks, Meursing seized the opportunity and quickly expanded his team. Hiring a micro-influencer as his first full-time employee proved to be a game-changer, significantly enhancing communication and event coordination.

Meursing’s ability to adapt and remain honest with himself about his business’s needs was crucial for scaling Premier Staff. Recognizing that he needed to realign his focus, he shifted from handling tasks he enjoyed to prioritizing areas critical for growth. This shift resulted in securing larger contracts and substantial revenue increases. In 2025, Meursing further strengthened his team by adding sales and marketing professionals, leading to impressive revenue gains within the first few months. His journey underscores the importance of resilience, strategic hiring, and continuous self-assessment in achieving business success.