Renowned Italian jewelry house Damiani is expanding its ambassador roster with a fresh, youthful face. Discover how the brand is leveraging global talent to redefine luxury and creativity in the modern era.

Unveiling Excellence: Why This Partnership Shines Brighter Than Ever

The world of high-end jewelry takes a bold step forward as Damiani introduces its latest global ambassador, setting new standards for artistic collaboration and cultural exchange.

A Rising Star Joins the Ranks

In an exciting development, Damiani has announced its newest global ambassador, I.N, a talented member of the globally acclaimed K-pop group Stray Kids. Born Yang Jeong-in in Busan, South Korea, I.N brings a vibrant energy to the prestigious Italian jewelry house. Known for his vocal prowess, he debuted with Stray Kids in 2018 through their EP “I Am Not.” His creative contributions extend beyond music, having co-written and composed tracks such as “Hug Me” and “Hallucination.”This appointment marks more than just a marketing strategy; it signifies a harmonious alignment between two entities driven by passion and innovation. For I.N, representing Damiani feels like a natural progression. "As an artist, I resonate deeply with Damiani's commitment to excellence and creativity," he expressed during the announcement. This synergy underscores how personal values can elevate professional partnerships into meaningful collaborations that inspire audiences worldwide.

Building Bridges Through Artistry

Damiani’s decision to appoint I.N reflects broader trends in luxury branding where authenticity and relatability play crucial roles. By choosing someone rooted in contemporary pop culture yet possessing timeless appeal, Damiani aims to bridge generational gaps while maintaining its legacy status. With Hollywood actress Jessica Chastain already part of their ambassador lineup, adding I.N diversifies their representation across different demographics and regions.Historically, Damiani has excelled at partnering with influential figures who embody their ethos. From Brad Pitt to South Korean actor Son Suk-ku, these alliances have consistently reinforced the brand's reputation for quality and sophistication. Now, under President Guido Damiani's leadership, the company continues this tradition by welcoming I.N into their esteemed family. According to Guido Damiani, "Our collaboration with I.N exemplifies our optimistic outlook on international growth. Together, we shall accomplish remarkable milestones."

Reaching New Heights Together

Stray Kids' unprecedented success further amplifies this partnership's potential impact. As the first act in Billboard 200 history to debut at number one with their initial six charting albums, they set benchmarks few could match. Their ongoing world tour, titled “DominATE,” showcases their widespread popularity drawing nearly half a million fans across Latin America alone. Such reach provides Damiani unparalleled opportunities to engage diverse markets effectively.Moreover, Damiani itself boasts a storied past spanning nearly a century since its founding in Valenza, Italy, in 1924 by Enrico Grassi Damiani. Celebrated icons including Sharon Stone, Tilda Swinton, Sophia Loren, Gwyneth Paltrow, Isabella Rossellini, and Jennifer Aniston have adorned themselves with Damiani creations over the years. Last year, marking its centennial milestone, the brand embarked upon an extraordinary exhibition journey called “Damiani 100 x 100 Italiani,” displaying exclusive masterpieces crafted exclusively for connoisseurs of fine artistry.Through this strategic alliance with I.N, Damiani not only secures its place among today's trendsetters but also ensures continued relevance tomorrow. As both parties embark on this exhilarating journey together, expect nothing less than brilliance born out of shared dedication towards crafting unforgettable experiences.