In an era dominated by short-form content and rapidly evolving social media platforms, blogging has surprisingly found renewed interest. This phenomenon is evident as subscription-based platforms like Substack gain traction, offering long-form content that stands in contrast to fleeting social media posts. The question arises: Is blogging making a comeback? Blogs, characterized by their informal style and curated content, have been a staple of internet history. Despite being overshadowed by modern platforms such as TikTok and Instagram, they are seeing a resurgence among young users who value depth and genuine discourse.

Young individuals are increasingly turning to blogging as a means to express themselves and connect with others. Dissatisfaction with current social media platforms is driving this trend, as people seek refuge from polarization and dwindling attention spans. Furthermore, alternative platforms like Perfectly Imperfect (PI) mimic the essence of blogs, promoting authenticity and thoughtful engagement over superficial metrics like likes and followers. This shift reflects a broader desire for meaningful interactions and self-expression, suggesting that traditional forms of communication remain relevant.

The Appeal of Long-Form Content

Long-form content on platforms like Substack offers a refreshing change from the fast-paced world of social media. Writers such as Mes Sileshi, a philosophy major, utilize these spaces to delve into complex topics like philosophy and theology. For her, blogging serves not only as an alternative to social media but also as a countermeasure against its adverse effects. It fosters communities where diverse opinions are shared and discussed openly, creating an environment conducive to intellectual growth and mutual understanding.

Blogging provides a platform for in-depth exploration and expression, which is often lacking in contemporary social media environments. By focusing on quality over quantity, it encourages users to engage more thoughtfully with the content they consume and produce. This approach resonates with those who feel disillusioned by the superficial nature of popular platforms. As Professor Chris Paul notes, dissatisfaction with existing technologies drives individuals to explore older forms of expression, highlighting a cycle where innovation leads back to established methods when newer alternatives fail to meet expectations. The concept of "enshitification" further illustrates how prioritizing profits can degrade user experiences over time, making alternatives like blogging appealing once again.

Retro Platforms and Authentic Expression

Platforms inspired by retro designs, such as Perfectly Imperfect (PI), cater to users seeking authentic connections. Mars Nelson, a communication and media major, appreciates PI's emphasis on sharing recommendations rather than chasing likes or followers. This focus aligns closely with the values traditionally associated with blogging, fostering deeper relationships between users. The small scale of PI enhances this experience, allowing for more personalized interactions compared to larger social networks. Although some may view blogging as outdated, Nelson argues that it has always held significance for certain groups expressing themselves through written word.

This perspective is echoed by experts like Professor Paul, who believes that functionality determines relevance rather than novelty. As long as a medium continues to serve its purpose effectively, its form remains secondary. In the context of blogging and similar platforms, this means providing value through meaningful content and community interaction. The resurgence of interest in blogging signifies a broader movement among young people dissatisfied with current social media trends. They seek ways to reconnect authentically, whether through reviving past technologies or embracing new ones designed with similar principles in mind. While specific platforms may rise and fall in popularity, the underlying need for genuine expression persists, ensuring that forms like blogging will continue to find audiences willing to engage deeply with their content.