In her latest venture, the Duchess of Sussex, Meghan Markle, has taken a significant step towards establishing her individual brand with the release of her new Netflix series, "With Love, Meghan." The show primarily focuses on lifestyle and culinary content, featuring the duchess sharing tips and recipes with celebrity friends. Interestingly, Prince Harry, her husband, makes only a brief appearance in the final episode, marking a departure from their usual joint appearances. This strategic absence allows Meghan to showcase her unique talents and personal charm, positioning her as an independent figure in the entertainment world.
The Shift in Branding Strategy
The decision to minimize Harry's presence in the series aligns with a broader shift in how the couple is presenting themselves to the public. In the past, Harry and Meghan were often seen as a package deal, particularly after their engagement in 2017. Their initial projects together, such as their first Netflix collaboration, emphasized their partnership. However, recent months have seen a change in this approach. While Harry has been focusing on philanthropy and attending events solo, Meghan has prioritized her own ventures, including this lifestyle series and her upcoming brand, As Ever.
This separation not only highlights Meghan's independence but also draws parallels to other successful reality TV shows where the male partner serves as a supporting role rather than a co-star. Experts suggest that this strategy is beneficial for both parties. By allowing Meghan to take center stage, it reinforces her identity beyond being just the wife of a prince. Moreover, traces of Harry in the background—through discussions about family life and visits to the set—remind viewers of their unity while defining them as individuals.
Building Individual Identities
Meghan's return to her roots in lifestyle content is more than just a nostalgic trip; it's a calculated move to build her personal brand. Her previous blog, The Tig, was a platform where she thrived creatively, and her new series echoes that same energy. According to industry experts, this approach is savvy because it allows Meghan to connect with audiences on a personal level without overshadowing her royal connections. By keeping Harry off-screen until the final moments, Meghan effectively sells herself as a distinct entity, capable of standing alone in the spotlight.
The subtle mentions of Harry throughout the series serve as reminders of their partnership, reinforcing the idea that they are still very much a team. Meghan's work on the show has reportedly brought her closer to Harry, reigniting the creative spark that existed when they first met. This balance between showcasing her individuality and maintaining a connection to her royal heritage positions Meghan as a multifaceted figure in the entertainment landscape. As both continue to define their post-royal identities, this newfound distance will likely benefit them professionally and personally.