Elevating UK Wine Distribution: A Strategic Union of Expertise and Legacy
A Landmark Acquisition for Jeroboams' Expanding Portfolio
Jeroboams, a prominent entity in the fine wine sector, has announced a significant expansion of its operations through the acquisition of Hayward Bros. Wines. This strategic integration brings a highly regarded, family-operated wholesale wine distributor into the Jeroboams Group, marking another pivotal moment following their November acquisition of Davy's fine wine storage and private client division. This move coincides with Jeroboams' celebratory 40th anniversary, underscoring a period of dynamic growth and strategic development.
Enhancing National Presence and Product Diversity
The absorption of Hayward Bros. Wines is set to substantially bolster Jeroboams' national footprint within the trade. This integration introduces a wealth of new producers, including prestigious names like Maison Jean Loron, Maison Jaffelin, and Kopke Port, complementing Jeroboams' existing impressive selection which features Moss Wood, Achaval Ferrer, and Hunter's. The entire team from Hayward Bros. will be seamlessly incorporated into the Jeroboams group, ensuring a smooth transition and continuity for both established trade relationships and suppliers.
A Partnership Forged in Shared Values and Vision
Matt Tipping, CEO of Jeroboams, articulated that this agreement transcends a mere corporate transaction; it represents a synergy of "families, friends, resources, and shared values." He emphasized that this collaboration significantly enhances their national capabilities, enriches their product offerings, and solidifies their standing as a premier independent fine wine merchant in the UK. For Jeroboams, celebrating four decades in the industry, this acquisition lays a robust groundwork for future growth and innovation.
A New Horizon for Hayward Bros. Wines
Robert Hayward, the Managing Director of Hayward Bros. Wines, expressed his enthusiasm for this new chapter, recognizing it as a transformative moment for his team, clientele, and partners. He articulated immense pride in the legacy his company has built, affirming that joining the Jeroboams family guarantees its continuation. Both organizations share a profound reverence for winemakers, an unwavering dedication to service excellence, and a commitment to conducting business with integrity.
Fortifying the UK Platform for Global Producers
This strategic alliance forms a cornerstone of Jeroboams' long-term vision for wholesale investment and their ambition to cultivate a more robust platform for producers across the UK. By expanding their diverse product range, they aim to cater to an increasingly varied customer base. The newly combined entity will also achieve a broader geographical reach, all while preserving the high standards of service for which both companies are renowned.
Strategic Acquisitions Paving the Way for Future Growth
The Hayward Bros. acquisition closely follows Jeroboams' purchase of Davy & Co's in-bond wine storage, brokerage, and en primeur services in November. This earlier transaction was designed to invigorate Jeroboams' fine wine and private client divisions, establishing them as Davy's preferred storage provider without any job displacements. This move highlights Jeroboams' consistent pursuit of targeted growth while steadfastly adhering to its independent, family-centric principles.
A Year of Milestones and Forward Momentum for Jeroboams
Since its inception in 1985, Jeroboams has consistently invested in its wholesale, on-trade, and private client teams. The two significant acquisitions made in its anniversary year underscore a deliberate strategy of expansion, all while upholding its core values as an independent, family-operated business. As Jeroboams looks to the future, Matt Tipping views the Hayward Bros. deal as a testament to their enduring commitment to the independent, service-driven fine wine distribution landscape across the UK.