Netflix's gaming division is navigating a transformative journey under the leadership of Alain Tascan, who emphasizes aligning games with Netflix’s overarching mission. With an aim to position gaming on par with TV and film as a revenue driver, Netflix has encountered challenges but remains committed to innovation. Tascan outlines a strategy involving transmedia experiences and integrating gaming into Netflix's business model through interactive storytelling.

Redefining Gaming Ambitions

Tascan reassesses Netflix's gaming ambitions by focusing on innovative projects rather than conventional ones. This involves exploring unique intellectual properties (IP) that cater to diverse audiences.

Despite closing Team Blue, which was developing a shooter game, Tascan asserts that Netflix retains high ambitions for gaming. Instead of pursuing crowded genres, he advocates for creating distinctive content such as "Spirit Crossing," a life-simulation game. By concentrating on original IP and expanding into narrative, party, kids, and mainstream mobile games playable on TVs, Netflix aims to carve out a niche. Although "Spirit Crossing" faces technical issues, it exemplifies Netflix's commitment to quality and innovation in its gaming portfolio.

Integrating Games into the Streaming Ecosystem

Alain Tascan envisions games becoming integral to Netflix’s streaming ecosystem via transmedia experiences. He proposes connecting viewing habits with gameplay to enhance user engagement.

This vision includes enabling players of games based on Netflix IPs, like "Squid Game," to unlock prizes by watching related shows or movies. Tascan dreams of a future where actions in games affect subsequent episodes of linked series, fostering immersive experiences. To achieve this, Netflix must refine technology linking subscriber data across platforms. Furthermore, Tascan explores blending linear and interactive storytelling within franchises like "Bridgerton," "Stranger Things," and "One Piece." Each offers rich worlds where users can craft personal narratives, enhancing engagement. Aligning game releases with show premieres presents logistical challenges but holds potential for synergistic marketing opportunities. Tascan underscores the importance of finding harmonious concepts that resonate with both gaming and streaming audiences, ensuring cohesive experiences. For instance, a "Bridgerton" game would reflect its elegant theme rather than adopting incompatible genres like shooters.