Professional soccer in the United States takes a significant stride forward with a groundbreaking partnership. A multi-year agreement between U.S. Soccer and CBS Sports places the prestigious Lamar Hunt U.S. Open Cup at the forefront of American sports broadcasting. This collaboration ensures comprehensive coverage across various platforms, offering fans unprecedented access to this historic competition.
The heart of this arrangement lies in the extensive media presence that CBS Sports will provide. Every match from the third round onward will be available on Paramount+, while select games will also air on CBS Sports Network and CBS Sports Golazo Network. The initial rounds will stream on U.S. Soccer's YouTube channel, ensuring no fan is left without access to their favorite teams. Additionally, CBS Sports plans to enrich the experience with studio programs and supplementary content focusing on the tournament’s vibrant history and its diverse participants.
This landmark deal marks an important moment for soccer enthusiasts nationwide. By aligning with CBS Sports, U.S. Soccer aims to elevate the sport's profile domestically and internationally. The inclusive nature of the Open Cup, welcoming both professional and amateur clubs, underscores the democratic spirit of soccer. As the oldest continuous national soccer competition in the United States, the Open Cup not only celebrates the game's rich legacy but also fosters innovation and growth within the sport. Through expanded marketing efforts and digital integration, CBS Sports is poised to transform how audiences engage with the tournament, inspiring future generations to embrace the beautiful game.